Three Benefits of a Diverse Portfolio

diverse portfolio

Many agencies will specialize in one particular industry or type of client. If you peruse our portfolio, you will see that our clients range from local businesses and brands to doctors, financial firms, authors, speakers, thought leaders, lawyers, resorts, apartment complexes, commercial real estate and more.  The benefit of specializing in a particular industry or vertical means that an agency will become highly proficient at representing a specific type of client or industry online.  Alter Endeavors has taken a different approach.  Website design, development, and online marketing are all extremely dynamic.  Instead of positioning ourselves as experts, we prefer to be known as life-long learners.  There is no way to master something that is constantly changing, alternatively, we place our focus on research and ethically following best practices for sustainable growth that can adapt with variable platforms and burgeoning client needs.  Our diverse portfolio enables us to experiment and apply effective strategies across various fields.  Specializing may be easier, but we are more concerned with what is best, not what is easiest.

Three ways our diverse portfolio benefits us and our clients:

Relationship-Based

The clients of agencies that specialize all have something in common—they are involved in the same industry or vertical.  Our clients all have something in common too—they all have a relationship with Alter Endeavors.  The best way to get new clients is to keep the ones you have and grow through their word-of-mouth recommendations to others.  We don’t want to build your website and disappear, we want to build a relationship with you and retain you as an ongoing client. Building trust online is a strategy we use for our clients and ourselves. You can’t fabricate integrity, but you can build trust online by implementing a well-rounded digital marketing strategy and continuing to meet the needs of a growing brand.

Best Practices

It may be easy to spot all the differences between our diverse clients, one is a moving company another is an expert on introverts.  The real strategy is isolating what successful brands in various industries have in common. We are able to identify best practices that transcend specific verticals and help our clients thrive.  Clear calls to action on a web page and a design that directs visitors to take the desired action are one strategy that can be applied to almost any client.

Compare and Adapt

A huge element of an online presence involves experimentation. Everything from a social media strategy to Facebook ads requires patience and a willingness to try something new.  When we work with clients from diverse industries, our experimentation powers are magnified because we are able to compare what is working in one field and apply it to another.  As life-long learners, we are prepared to be surprised by what we can learn from the success of our smaller clients and adapt that for our larger clients and vice versa.  A diverse portfolio provides us with the opportunity to compare and adapt.

The next thing we want to learn: how we can help your unique brand grow!