Author Archives: Aubrey Berkowitz

Limitless – A Business Mastery Seminar

Business Mastery Seminar

Limitless – Business Mastery Seminar

Date: Thursday, February 23rd
Time: 12 PM
Where: Tech Ranch Austin, 8920 Business Park Dr, Suite 250
Austin, TX 78759
Why: To push your business beyond the productive and online limits you face.

At Alter Endeavors, we believe that it is essential that business owners receive continuing education.  Lifelong learners are better equipped to handle new challenges and can apply diverse solutions to new dilemmas. That’s why we’re excited to announce our partnership with Chris Gay of Focal Point Business Coaching to host “Limitless”the first installment of our Business Mastery Seminar Series. Oftentimes, business owners encounter limits both mentally, professionally, as well as systematically with their website. Limitless will discuss ways to increase productivity both in the workplace and with your business’ online efforts.

4 Ways to Grow Your Revenue

Chris Gay is a Focal Point Business Coach who brings years of real life experience to his clients. Chris was the owner/operator of several Roto Rooters in the Austin area before pursuing his passion for education and coaching. In his presentation, “Four Ways to Grow Your Revenue”, Chris will focus on how increasing your productivity one-tenth of 1% every day can have a massive impact on your bottom line. In addition, Chris will provide actionable steps to grow revenue and bottom line for your business.

Is Your Website Working for You

Our very own Nick Alter, Principal over here at Alter Endeavors, will be presenting on the topic “Is Your Website Working for You?” A website is no longer an online brochure. Nick will discuss how the sum of your online efforts begins with your website—or online hub. Furthermore, all of your digital marketing efforts should work in tandem to drive more conversions through your site, ultimately leading to more revenue. Is your website an impediment towards furthering conversions online? How does your site stack up? Is your website working for you?

Limitless

Limitless, hosted at Tech Ranch Austin, will provide actionable steps for business owners to make an immediate impact on their business.  The two presentations will be followed by a 20 minute interactive Q&A portion for business owners to talk real experiences and receive valuable feedback. Take your business to new heights in 2017 and push beyond your limits by attending “Limitless”, the first installment of our Business Mastery Seminar Series.

A Visit from St. Nick (Alter)

a-visit-from-st-nick-alter

Twas the week before Christmas and all through the house
Not a person was stirring, not even Papa’s mouse.

Instead he surfed the web on his phone with care,
After finding the wish lists- based on Facebook shares.

The children were snuggled all in their beds,
While visions of checkout carts danced in their heads.

Thank goodness for E-commerce, Mama exclaimed.
We can buy our favorite goods, in Austin, from Maine.

The website was clean, and the design so slick,
Papa knew in a moment, it was built by St. Nick (Alter).

St. Nick even did maintenance so the site wouldn’t crash,
the week before Christmas to make businesses cash.

Social media, blogging and SEO,
His team of experts knew the way to go.

More rapid than eagles his coursers they came,
And he whistled and shouted and called them by name:

“Now Teylor, now Rachel, now Amber, now Aubrey.
On Topher, on Christie, on David, on Jamie.”

How did Papa find this site you might ask?
Page 1 on Google, and targeted ads.

He had only just clicked, but he knew what to do.
There were CTAs a plenty to guide him through.

And then in a twinkling, Papa loaded the next page
when suddenly his phone died, his head filled with rage.

So he grabbed his iPad to pull up the site.
It was CSS responsive, so design fit just right.

When Papa was done he checked out and paid,
After reading their blog and “liking” their page.

And finally he thought, after closing the site:
“Happy Christmas to all, and to all a good night”

Web Design Mistakes – 3 That Seem Like Great Ideas

Is your Website “Naughty or Nice”? Are there web design mistakes that seemed like a good idea at one time?

web design mistakes

We’re in November, which means it’s officially the holiday season and digital marketers can pound holiday metaphors into oblivion. At Alter Endeavors, we’re always happy to audit a website and give feedback. We fundamentally believe that every website should be unique in its branding, calls to action, and user experience. Over the years, we’ve seen a wide array of web functionalities and marketing ideas that are designed to increase engagement or conversions. Most of them work, but here are a few ideas that seem “nice” but are actually web design mistakes that could end your website up on the “naughty” list.

1. Slide Show Carousels

If I’m a business owner and my business offers different service lines or promotions, a slide show carousel may seem like a great idea. It allows pictures to scroll through so that users can see my business’s versatility. But, that’s the problem. Your website should be designed to optimize interaction. When someone visits your website, they should be clearly directed towards the engagement that maximizes conversions for your business (or your call to action). By presenting multiple options, such as a carousel, you’re actually encouraging users not to click further into the site. Need more proof of how a carousel can frustrate users? Click Here.

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Carousels can also be web design mistakes because they create an issue in regards to load time. When the page is pulled up, all of those images must load as well, which increases your load time. How does this translate to dollars? According to a recent study, for every second your website takes to load you are losing 16% of your traffic. If a carousel adds an extra second or two to your load time, you’re potentially losing up to 1/3 of your traffic before visitors even see the site. And while load time isn’t a major factor in Google’s search algorithm, it does play a part—so there’s that to consider.

2. Keyword Stuffed Copy

There’s a reason that black hat tactics exist in SEO. Because originally they worked. Keyword stuffing was a very popular technique 5 years ago because the content was designed to be recognized by crawling google bots rather than the users. In that respect, keyword stuffing seems like a “nice” idea to boost your SEO rankings. However, keyword stuffing is a web design mistake and a fast way to end up on Google’s “naughty list” and actually hurt your SEO rankings.

First, Google’s algorithm changes frequently. It’s designed to find optimal content for the user based on their search. Over time, Google’s algorithm advanced to the point where it is able to recognize what is valuable content and what is not.

Second, keyword stuffing is not designed to create easily digestible content for the user. Often times, the content overwhelms the user. Optimized content should encourage the user to engage further—either taking them deeper into the site or directing them towards a call to action. As Amy Renken of Amy Renken Writing Services put it, “when writing content for the internet, focusing on appealing to the human audience is just as important as writing for the search engines bots.”

3. Autoplaying Videos

If you’re considering a video on your homepage, first, I would like to highly recommend this idea. Video creates a palatable means of engagement with visitors and even helps your SEO rankings if executed properly. However, multimedia such as video that “autoplays” can actually decrease engagement on your site and are widely considered a mistake for website best practices. Here’s Sarah Murphy’s take, from our video partner Golden Arm Media:

“Autoplay videos on your homepage take viewers by surprise, particularly because of the audio. Instead, when a viewer clicks play to view the content, they are already more invested because they had to opt in to view it. It gives them the chance to be curious first, and dig deeper. Forcing it upon them with autoplay is an almost guaranteed way to turn them off before they have the chance to learn about your company. Just think about when you’re reading an article online, and a video ad starts playing—it’s not a very pleasant experience.”

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Web Design Mistakes to Avoid

In whole, these are three ideas that seem like a great concept on your site but could actually put your website on the “naughty list” with your users and customers. Rather than a carousel, focus on one clear call to action. Instead of keyword stuffing, create content that is relevant to your business focused on creating engagement. Finally, video can be an excellent way to reinforce branding or give further insight to your business—just don’t force it upon your users!

Why a Website Maintenance Company? The Imperfect Nature of the Internet

website maintenance company

Thoughts about the value of a website maintenance company were raised when Christopher Jennings, our Chief Operating Officer at Alter Endeavors, and I had a fascinating conversation awhile back. At the end of the day, we are not creating a product that is permanent. We’re building a product that will eventually break, need updates, and need maintenance— not dissimilar to an automobile. Websites can stand the test of time, but the intention should never be to build one website for “eternity”. Why you ask?

Because that’s not how the internet works.

The internet is an ever-changing depiction of digital communication. How your website “speaks” to potential clients is your most important call to action. What are they there to do on your site? Your calls to action should clearly communicate the goals of your site the user. For example, ten years ago, it required a complicated CRM system to implement a reservation system on a website. Now? There’s a WordPress plug in for it. If you can envision something, there’s likely a WordPress plug in or application that can be used (SHAMELESS PLUG: or our super talented dev team can make it happen).

And the future of the web? It’s only evolving at a quicker rate. Five years ago, being mobile friendly was not our top priority at Alter Endeavors. Then “Mobilegeddon” happened. Google updated it’s mobile search algorithm to prioritize mobile friendly sites. As a result, we had to pivot our development focus to make sure that mobile friendly and CSS responsive were key elements of all of our sites.

And that’s the nature of the internet.

It’s a reactionary industry by default, where ideas are morphed, sculpted, evolved by the collective digital “consciousness”. As an agency, you run an inherent risk by trying to get ahead of the curve. A website maintenance company has an obligation to its clients to know the right answers. It has to be as flexible as the web.

But what does this actually mean?

Websites have now become a series of templates, plug ins, and themes all working in cohesion. Like a machine, your website needs constant attention to make sure it’s running correctly. Most companies don’t have the time to manage their websites, so they just let them sit. This is a reckless business practice. Your website is your online hub. If it goes down, you run the risk of lost dollars in your pocket.

Here’s an example: I spoke with a business owner whose contact form was down. He had no clue how long the form wasn’t working or how many potential clients were unable to contact him. I mean this as hyperbole, but he could’ve missed out on the deal of a lifetime. This goes back to what Christopher and I discussed. No matter how well we build the site, it will require maintenance, support, and TLC.

We’ve all seen the Direct TV commercials. Don’t be the “cable” business owner who misses out on the deal of a lifetime because your site went down or a plug in broke. Contact us today about our various maintenance and support packages at Alter Endeavors. We build incredibly sturdy and stable sites, but eventually even our sites will need maintenance and work. There is no one better to do it than a good website maintenance company.

And that’s the nature of the internet.

Where Are We Going?—Mobile Friendly Websites

mobile friendly websites

In January, Apple’s iPhone will celebrate its 10th birthday. At the time, the idea that one could surf the web and be on the cell phone at the same time was not only revolutionary, but seen as unnecessary. Previous “mobile web” experiences were incomplete, information based, and lacked the design and branding elements now crucial to a mobile website. The idea that mobile friendly websites would now just be a series of listed out links seems prehistoric—yet this was the reality less than 15 years ago.

Back to the present, as consumers, we use the internet daily. The average adult spends over 20 hours a week on the internet. With the prevalence of smart phones, this number will only grow. According to a Morgan Stanley study, the number of global users who accessed the internet via a mobile device was larger than the number of desktop users. Where does this tie back in to business applicable? 65% of new visitors to your website this month will be accessing your site through a mobile device, including tablets. The mobile revolution has begun online. Is your business ready for those potential customers? If you were to access your website through your phone as a customer, would you feel comfortable spending money with your company?

Oh yes, and there is also a major SEO component to being mobile responsive. Mobile responsive encompasses a webpage being CSS responsive, having quick load times and low data overhead. These are all major factors in Google’s search algorithm. As of April 2015, Google prioritized mobile friendly sites in their rankings and boosted those sites in their rankings. Also known as “Mobilegeddon”, the most drastic difference in the algorithm was felt in mobile search. If your website is not mobile friendly, it is very likely you don’t rank in mobile search at all.

What does CSS responsive mean? Based upon the browser window size, the structure of a webpage changes. In practice, the structure will change for iPhones, Tablets and Desktop. A site can be CSS responsive but not mobile friendly at all. However, a mobile friendly site must be CSS responsive. How is this possible? Again, mobile friendly includes CSS responsiveness, quick load times and low data overhead. If a site is CSS but takes forever to load, the site is not mobile friendly at all. Quicker load times are essential because on average you have 3 seconds before a mobile user will leave your site. If a site takes a minute to load, you obviously just lost 33% of the time a customer will spend on your site (ultimately meaning less conversions). Low data overhead simply means that a user will not use a significant amount of data to load the page.

If you’re not sure if your site is mobile friendly, click here.

At Alter Endeavors, we build well branded and mobile friendly websites. Our team of designers and developers have mobile specific experience that can help your business be ready for the future of the internet—which is in the palm of our hands.

Branding Strategies: Identify your Ideal Client

branding strategy - ideal client

As a business owner, branding decisions are often one of the most overlooked aspects. More specifically, how does the business owner interact with his/her brand? Should the brand be centered around the company or the individual? The answer depends on a few factors: target audience, your ideal client, the platform being used and ultimately the comfort level of the business owner.

One of the most important exercises a business owner can go through is defining your ideal client and target audience. For a B2C (Business to Consumer) company, defining your ideal client needs to be specific: who are they, what do they do, how do I start a conversation with this person? For businesses who are B2B (or any other variance that results in the business’ ideal client being another business), the ideal client is based more around numbers, measurables and company culture than specifics such as interests or age.

Based upon this ideal client, your brand should interact differently. If your ideal client is an individual, the ability to connect on a personal level becomes paramount. That’s why you see prevalent terms such as “family owned”, “local”, or “x generation”. The goal is to integrate yourself, the business owner, into the brand to better communicate with prospective customers. A good example of this is the late Truett Cathy of Chick-fil-A. Mr. Cathy was heavily involved in the branding of his company and helped his brand connect with their ideal client—families with kids—because of his close engagement. However, if your ideal client is a business, the business owner is faced with a decision: Do I better position myself as an industry expert through my company or as myself? The answer to this question depends on the platform being used to communicate.

As mentioned previously, the primary objective is to establish the brand as an expert in the field. Different social platforms give the business different opportunities to engage with customers. In general, Facebook generates better results through business pages than fan pages or personal pages. As a rule of thumb, one should always have a business Facebook page, even if they are a sole proprietor or the business namesake.

Twitter; however, provides a completely different opportunity. While business accounts on Twitter can provide results, Twitter is primarily used as a medium for news, information, etc. from a specific individual or entity rather than social engagement. Because of this, oftentimes the business owner can increase their results by establishing themselves as the expert and a crucial element of their brand.

LinkedIn is more of a mix of the two. While LinkedIn provides a social media page around the individual, the professional elements of LinkedIn are extremely conducive to building out a business page. Similar to Facebook, every business should control their LinkedIn business page, regardless of whether or not the brand is centered around the individual or business. However, B2B companies are better served creating a page centered around their business and the testimonials of their business rather than the expertise of the owner or founder. Because of that, even for sole proprietorships, it still makes sense to focus on disseminating information from the company rather than the individual.

How involved should you be in your brand? The answer depends on several factors: the target audience, the platform being used, and ultimately how comfortable the business owner feels positioning themselves as the expert in their company. While the answer is different for each company and even differentiates in certain situations, evaluating your involvement with your brand through these lenses will help you boost engagement and ultimately ROI. For more information about setting up social media pages, social media packages or consulting services, contact us today!

Online Reviews – Making the Grade for Your Business

The Importance of Online Reviews

It’s no secret that online reviews in platforms such as Yelp! and Angie’s List now hold great influence over the buying decisions of consumers. In major metropolitan areas, consumers rely on these review sites not only for testimonials and reviews but also to find businesses relevant to their needs within their geographical area. Good reviews provide valuable testimonials about your business. Yet, negative reviews cost your business thousands in potential dollars as well as require major damage control at times. Managing these platforms has become crucial in your digital marketing efforts. Here’s a few points to consider when managing these platforms that can help your business use these platforms to your advantage:

Don’t take online reviews personally

At Alter Endeavors, we always recommend that someone other than the business owner manages review platforms. Entrepreneurs take their business personally. Five star reviews are often a source of vindication while a one star review feels like an attack on the business’ integrity. Every business is going to have a negative review at some point- it’s how you respond to these negative reviews that matter. Yelp! has released studies that show the most powerful review is not a five star review but rather a one star review that was later revised to five star. How does my business go about “getting the user to revise the review”?

Our process for responding to negative reviews is called “The Four A’s”. First, remember, the customer is always right. Arguing over semantics or details will not help you “win” but rather scare away potential customers. Start by simply apologizing. Often times this is all the customer who posted the negative review is seeking. Then, thank the customer for bringing the issue to your attention. Let’s face it: sometimes issues with customers may have never been brought to your attention as the business owner- these reviews can be valuable feedback about your internal process. Next, lay out the actionable steps that your business will take to resolve the issue. Finally, assure the customer that based off of these actionable steps the issue will not happen again if they choose to continue using your company’s services.

The “Four A’s” don’t guarantee that the users will change their online reviews. Sometimes people are stubborn and will be stuck in their mindset no matter what you the business owner try to do to rectify the situation. The process laid out above will at minimum put your best foot forward to potential customers that your business is reasonable and focused on providing the best customer service, even when you make mistakes (This is a nice way of saying, they’ll see that customer was crazy).

Don’t be afraid to ask for online reviews

You’ll be surprised how many previous customers will leave you a review if they had a positive experience with your business. The goal for your business should be at least 50 five star reviews or 100 reviews with an average 4.5 or higher. One simple tactic to increase reviews: include the link to your page on various review sites and asking the customer to leave a review in a follow up email. Don’t be afraid of negative reviews when asking previous customers.

A second tactic that we developed at Alter Endeavors uses our quiz tool, Catch Engine. Catch Engine allows the business owner to create a quiz that includes customized response pages/emails based upon the score of the quiz. By attaching a link to review platforms on response pages directed at users who scored in a positive manner on the quiz, Catch Engine has helped our clients boost their five star reviews on Yelp!, Google + and other online review sites. Square Cow Movers, for example, has almost 650 five star reviews. How powerful would that many five star reviews about your business be to your potential customers?

 

Keep your information relevant

As mentioned earlier, review sites aren’t just used by customers to learn more about the experiences others have had a with a business but also to find new businesses within their geographical area. Review sites allow the business to include their address, a phone number, website URL and even the ability to request a quote through the site (depending on the platform). If a customer finds your information through one of these sites, they may never go to your website before they contact your business. Make sure all of the relevant information you can provide about your business on these sites is current. It seems simple, but you would be amazed how many small businesses we come across with incorrect information on one or more review sites.

Online reviews are a large source of stress for a business owner. They are a publicly available evaluation of your business by a complete stranger at times. But that’s why they are so powerful. Implementing a strategy to grow reviews for your business can lead to exponential growth, while a review page littered with negative reviews can cost your business thousands annually. Using the tips outlined above, your business can master review sites and use powerful, real testimonials to grow your business.

If you would like more information on our quiz tool, Catch Engine, and how Catch Engine can grow online reviews for your business please contact me today at aubrey@alterendeavors.com

How Much Does A Website Cost? And Other Questions Answered.

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Business owners and entrepreneurs need to have an online presence. If you are considering a new website or updating your website, you might have some questions like: How much does a website cost? or How long does it take to build a website?  Aubrey Berkowitz, Alter Endeavors’ VP of Business Development, explains answers.

How much does a website cost?

AB: Ultimately, a website is an investment by your company in yourself. That investment should reflect not only who you are as a business but who you want to be in the future. Better websites sell more, it’s plain and simple. A website should be a tool to drive new or existing revenue streams. In reality, a good website is similar to adding a new employee (one that you can control their every word and action- how valuable is that!?!)

Internally we consider how many hours we estimate it will take to build the site. Our dev and design team will review the functionality needs alongside the design requirements. When we quote a site, we are estimating how many hours we will spend building the platform your brand needs with the proper messaging, calls to action, etc. If we are quoting $10,000 for a site, it’s because we are projecting no less than 140 hours of focus from our team on this project. And no, you cannot say that our hourly is roughly $70/hour. We could spend as much as 200 hours on a $10K project and as long as new criteria has not been requested, the $10K price point remains the same. The same logic applies to a $5K site or a $25K site. 

How long does it take to build a website?

AB: The secret sauce to our success at Alter Endeavors isn’t just our expertise but our process. A website typically takes 90 days. Within those 90 days, our COO Christopher Jennings leads in depth conversations about the optimal site map for a business, how that site map leads to design and ultimately how to integrate all of these into a final product with clear calls to action. Other factors also are built in such as the ability to access content about the business, approvals of design and so forth. As the saying goes, Rome wasn’t built in a day, but it was nearly burned down in one. There are no short cuts, and the devil’s in the details

Why should I choose AE over other competitors?

AB: We’re different at AE. And we love it. Our goal at AE is to bring a human element to digital marketing and specifically web design and development. There are companies out there that promise clients websites quick and cheap- and they deliver both of those. However, the end result often reflects that. When working with Alter Endeavors, there is always someone to call, there is always someone on the team dedicated to your business. Our process is second to none and because of the combination of our expertise and process, the sites we build help take our clients to next level in their business.

Why should I only appoint one point of contact and decision-maker to work with AE when creating a new website?  Why can’t everyone weigh in?

AB: There’s nothing wrong with input from multiple people during the process. However, the process can be derailed by a lack of coherent vision or definitive decision making. Christopher uses his expertise to make the best decision for our clients most of the time, but he can be handicapped by being pulled in multiple directions. At the end of the day, from our experience, projects usually run smoother with stronger results if there is one person who has the final call and makes the decisions.

If I get a new website won’t I need everything else— SEO, social media, etc?

AB: Your website is really just the hub for your marketing efforts. While we don’t require SEO and social media from our clients, they add immense value to the overall functionality of the site. Here’s a metaphor we use: your business is your house you are trying to sell. Without SEO, you are relying for people to drive by your house to know it’s for sale. Some will see it, the majority won’t. Social Media is akin to telling all of your friends about your house for sale, and giving them the ability to tell their friends, and so on. Our most successful clients have always implemented a cohesive strategy between their website, SEO and social media.

Have more questions? Click here.

Ready to get started?  Let’s go.

Why Do I Need A Website?

william iven photo

Business owners and entrepreneurs need to have an online presence. If you are considering a new website or updating your website, you need to read this. Aubrey Berkowitz, Alter Endeavors’ VP of Business Development, explains why a web presence is essential to any trade.

I have been running my business without a website just fine, why do I need an online presence?

AB: While it is possible to run a business without an online presence, you are severely handicapping your business in the future. Not only will it become important to have a website in the future, but also, mobile responsive websites will become imperative. According to Google, there are around 600 million mobile searches a day. These numbers are only expected to grow and your website needs to be ready to meet these customers.

How often does a website need to be updated?

AB: Technology is changing. The recommended time between website updates is 2 years, 3 years maximum. Similar to the fluid nature of technology, what makes a website effective is always changing with new plug ins and features. Think about it this way- in approximately a year, it will have been 10 years since the first iPhone was released. Technology and web browsing has rapidly changed. In 2018, Google will celebrate its 20th anniversary- the youth of these established companies alone illustrates how web browsing and the internet in general is still evolving.

What sorts of elements might indicate that my website is out of date?

AB: One of the most important factors in your SEO rankings is whether or not your site is mobile responsive. If your site is not mobile responsive, you are losing dollars- plain and simple. Mobile responsive means that your website will adapt to fit the screen of whatever platform the site is being accessed from. Older websites often have simpler designs and can be easy to recognize. Much has changed in the last couple of years in terms of options that web designers can implement to increase the aesthetic appeal of websites. For example, if you have clip art anywhere on your website, it’s time for a new website.

Isn’t a website just putting our already existing information online?

AB: Yes and No. Yes, you are disseminating information to your potential customers that they could find at your location (if you have a brick and mortar) or by contacting your business. However, your website also broadcasts your brand to the world. It allows you to control the messaging of your information, how users interact with your information, and what calls to action you would like your customers to take. For example, your calls to action can greatly effect what information your users access. At Alter Endeavors, all of the sites we build are focused on user experience and productivity. With clear calls to action and a well branded web site, a business can direct potential customers to relevant information and build a personal relationship with that customer.

Have more questions? Click here.

Ready to get started?  Let’s go.

Calls to Action: How to increase online conversions

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For Alter Endeavors’ clients, ROI is everything. In order to drive ROI from a digital space, your website needs strong conversion elements. In today’s age, anyone can build a website, but it takes expertise and an understanding of calls to action to build a website that drives business and conversions. 

What is a Call to Action? Put simply, a call to action is an action point on a website or social media post or newsletter designed to engage potential customers and clients. A Call to Action centers around the thought, “What do I want my potential clients and customers to do when they come to my site?” By identifying Calls to Action, a brand can answer the question, what is the purpose of my site? Included can be something as simple as an instant quote, a phone number, a sign up for a newsletter, an online assessment or any engagement tool that your business uses.

Seems pretty straightforward right? In reality, most websites do not have prominent calls to action. They are often overlooked for fancy design elements, visually appealing elements within a site or long paragraphs of text going into extreme detail about your organization’s history. Ultimately design and content need to revolve around the actions you want your site visitors to take. Let’s look at some examples:

Recently we launched an updated site for one of our very first clients – Square Cow Moovers. Square Cow wanted not only a beautiful site, but also a site that drives two primary conversion points: Instant Quotes and/or Contacts from potential customers. Because of these two goals, we made sure their calls to action for both were prominent and at the top of the page. Within one second (we timed it) of visiting the Square Cow site, a user knows exactly what this moving company wants them do. More importantly, this needs to be what the customer is looking to do when they visit this site.

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Now for our second example: ABC Blind and Drapery. Again, ABC Blind and Drapery wanted not only to have a visually appealing site (they are window covering artists we came to find out) but also a site that functionally creates leads. Their primary call to action for customers is a design consultation. Secondarily, since they have a showroom, ABC wanted to make sure they are easy to find for potential customers. Take a look at their site. The first thing you will see are these three calls to action as well as their social media (which I would highly recommend for amazing design tips and information about window coverings and shade structures.)

abc-home-page

Finally, we’ll take a look at Austin Paint Guys. This is an older site, one of the very first we ever built, but the concept has held up very well in the past 5 years. Again, we’re talking artists here. Not only did their site have to be beautiful, but also drive business. We cannot repeat this loud enough: if your website does not drive business, change your calls to action. If you don’t think your site needs calls to action, take a cold shower, and then think again. The primary call to action of the Austin’s Paint Guys site leads to a request a free quote form. This is a great example of keeping calls to action simple. The first three user prompts on their website are all the same- request a free quote. The actionable goals are clear and focused. Their site is designed to encourage users to request a free quote. If someone needs a little more, a link to their Yelp page assures potential clients that Austin’s Paint Guys are a great company. Currently we are working with APG to make their current site mobile friendly.

apg-website

Getting leads from your online platform is not complicated. If you have the traffic, the actions you want that traffic to take when they get there needs to be simple and clear. Calls to Action ultimately answer the question “What do I want a customer to do when they visit my site?” and prompt the user towards completing that action. Quite simply, a site without calls to action remains incomplete. Visitors to your site are there to accomplish a goal. Help them do it!