Since 1947, ABC Blind & Drapery has served Austin’s window covering needs, and now they finally have a site to match their reputation. Beautiful and appropriate, ABC’s site needed to be an extension of their brick and mortar showroom. The calls to action on this site needed to be obvious; however, ABC did not want them to overpower the aesthetics of the site either.
The design needed to be both clean and current without coming across as ultra-modern. ABC wanted a way to showcase what is trendy, and yet retain some of their history as well.
The ultimate goal at ABC is to connect one of their designers with a potential client. It’s important that the site design guides potential clients to contact ABC directly. Part of the aesthetic of this site was to convey stability and timelessness. We were proud of our efforts here. Austin is changing so rapidly, and it was an honor to work with a little piece of our city’s history.