Client: Broadacres Ranch

Click to see the project

Internet
Marketing
Multimedia

The Broadacres Ranch project started with a single question. “What is Broadacres supposed to be?” Privately-owned, historically-based, this ranch was founded in Creede, Colorado when the likes of Doc Holliday and Calamity Jane were living in the area. In the last couple of decades, the Nearburg family has worked tirelessly to turn Broadacres into a fly fishing and outdoor recreational destination.

It was important that we build a digital platform that will attract a broad range of guests. The approach became, “Oh wow, this place looks amazing, amazing to everyone!” The Nearburg family didn’t just want folks to think of this place as a fly fishing outfit (and for good reason considering how limited the fly fishing season lasts.) Instead, we needed to impart the history of the area, the majesty of the facility’s natural backdrop, the freedom of activities for everyone ready to unplug in scenic Southwest Colorado.

When you land on the site, the intention was to teleport a visitor to the atmosphere of the ranch. Media selection throughout the site became so important that we even sent a photographer/videographer out to Broadacres for perfectly-framed pictures and video. (We were bummed that all of us were not able to go with him!) The end result of his efforts are evident throughout the site.

This new space for Broadacres has already begun to increase bookings for them in 2016. Our SEO efforts are tackling years of neglect and unintentional key word rankings that have only hurt their online presence since the inception of Google. We are excited about the future of Broadacres Ranch with their new mobile-friendly website