As a small business owner in 2016, chances are you recognize the value of being present on relevant social media channels. For those who are just getting started, we bet the thought of handling social media on your own has crossed your mind. And we understand! After all, who knows your business better than you!? But it’s important to be honest with yourself and understand 5 reasons you should trust an agency with your social media…
Quality Content Takes Time
Time is an incredibly valuable resource, especially to entrepreneurs, and people tend to underestimate the hours of research that social media management involves. A well-rounded social media strategy includes original content as well as relevant curated content. Original content includes images, infographics, and blogs. Curated content should be from a mixture of community and industry sources. Beyond creating and curating quality content, there are the tasks of scheduling the posts, responding to comments in a timely manner, and researching the ever-changing industry. Most business owners don’t have time for all of this, but we do.
Social Media Must Be A Priority
For those who do manage their own social media, there are most likely times where it gets put on the back burner to devote more attention to other aspects of the business. It’s easy for one day of skipped posting to turn into a week – which goes against one of the major rules for social media management: consistency is key. When you outsource your social media, you are paying for an expert to make it a priority. When business picks up and attention is needed elsewhere, the quantity and quality of content will not suffer.
Social Media Requires a Big Picture Approach
At Alter Endeavors, my job as a Content Strategist is to ensure that your audience understands your overall brand and mission, before addressing the niche crowd. It’s important not to alienate visitors or readers by using technical language or assuming a general introduction isn’t necessary. Outsourcing social media helps maintain a consistent image for the brand and prevents the channels from turning personal or unprofessional.
Trust the Experts
You are an expert in your field and we are experts in ours. Changes in social media aren’t always front page news, but they do have the capability of affecting your business. From new posting options to play with, altered algorithms to consider and a wealth of new apps and websites that assist in content creation, our research is never done. At Alter Endeavors, we make a point to spend time reading the fine print and adopting best practices that ensure longevity.
Do What You Enjoy
We have clients in a variety of industries and they all love what they do. We have immense respect for those who pursue their passions and we are happy to say that everyone at Alter Endeavors has done the same. We love working alongside our clients to bring their vision to life. Some days call for perfecting an image on Canva and researching the brand’s competitors, while others are spent drafting blog posts with a coffee mug that says “It’s Blogging Day!” in hand. The work required to assist a brand in their online marketing efforts varies from day to day and we wouldn’t have it any other way!