Author: Jamie Alter

Micro PR AKA Neighborhood PR

The Benefits of Joining a Facebook Group for Local Businesses and Brands If you own a brick and mortar business or a brand with a product/service for a specific area, then this article is directed at you! Most every community has local Facebook groups. The purpose of different groups might be for buying/selling various items, a […]

Jamie Alter
September 20, 2018

6 Ways Becoming a Mom Changed the Way I Market

A major life experience changed my perspective. Big whoop. It seems obvious and I am certainly not the first or last person to have my perspective changed by becoming a parent, but becoming a mom has undoubtedly changed me (and the way I market). Time Management When you become a parent, your time is no […]

Jamie Alter
August 22, 2018

Social Media Trends vs. Best Practices

December and January bring blogs and articles that list outgoing fads, compile top trends of the previous year and outline new trends to try in 2018. This focus on new, fresh and of-the-moment ideas is not out of a place in an industry like digital marketing, where a dynamic landscape is de rigueur. Even Alter […]

Jamie Alter
January 31, 2018

4 Holiday Marketing Tips to Try This Season

Holiday marketing may seem more relevant for some brands like e-commerce companies or businesses with a tangible product, but everyone from B2B (business-to-business) to service-based companies can participate in holiday marketing.  These 4 tips will help you get started with planning your holiday marketing strategy. Put a Holiday Spin on Top-Performing Content Don’t know where […]

Jamie Alter
November 15, 2017

The Fine Line Between Social Sharing and Bragging

Recently, Hurricane Harvey attacked Southeast Texas and the Gulf Coast traveling thousands of miles and devastating communities with over 50 inches of rain and winds of over 130 miles per hour. Tens of thousands of people were displaced by Hurricane Harvey and it is estimated that damages could cost up to 180 billion! Countless individuals […]

Jamie Alter
September 25, 2017

How to Build an Online Presence for Your Business

Building an online presence can be tricky if you don’t know where to start. Hopefully, this article will serve as a guide on how to get started online and tell you what we, at Alter Endeavors, think is necessary for every business to have online. Pick your Platforms Let’s start with the fact that in […]

Jamie Alter
June 29, 2017

Three Benefits of a Diverse Portfolio

Many agencies will specialize in one particular industry or type of client. If you peruse our portfolio, you will see that our clients range from local businesses and brands to doctors, financial firms, authors, speakers, thought leaders, lawyers, resorts, apartment complexes, commercial real estate and more.  The benefit of specializing in a particular industry or […]

Jamie Alter
May 3, 2017

So, You’ve Been Burned By Your Digital Marketing Agency…

A number of our clients come to us with burn scars—battle wounds from working with a digital marketing agency who either could not or would not live up to what they promised to deliver.  Sometimes an agency is overwhelmed, does not understand the client’s brand, needs, or the agency is simply dishonest. Regardless, at the end of the […]

Jamie Alter
March 9, 2017

How to Build Trust Online – The Trust Relationship

Internet users are exposed to thousands of online ads daily, but how can your businesses stand out from the rest?  Trust. Cultivating business relationships requires that you build trust online. Someone must have confidence in you or your brand before handing over money to purchase a product or service, contacting you for more information or […]

Jamie Alter
January 26, 2017

What Alter Endeavors is Thankful For

This week we want to pause and share with you what we are most thankful for this year! “I’m thankful that for the first time in years, all of my family will be in the same city during the holidays.” – Aubrey “I am thankful for our incredibly talented team over here at Alter Endeavors as […]

Jamie Alter
November 22, 2016