Author: Megan McGrath

How to Create Well-Rounded Content for Social

There are many factors to consider when learning how to create well-rounded content for social platforms, from location to industry to the time of the year. The secret to ensuring that your content is varied and useful to the customer is to plan in advance — taking brand goals, community happenings, your audience and much […]

Megan McGrath
November 7, 2018

What You Need to Start Building Your Social Presence

When entering into a partnership with a client, there are a few important items we hope to acquire from our new client in the beginning. As a Digital Marketing Coordinator, my job is to elevate my client’s brand and showcase who they are and what is unique about the brand to the public, but that […]

Megan McGrath
November 29, 2017

The Importance of an Online Presence Audit

While the importance of having a website with useful information and resources about your company is a necessity, businesses often forget to periodically check that current information is accurate and consistent across all platforms. Completing an online presence audit every few months can minimize the problems customers come across while maximizing your chance for engagement […]

Megan McGrath
September 20, 2017

Meet Christopher Jennings!

Every once in awhile, we like to shake it up at Alter Endeavors and spotlight one of our incredible people and their accomplishments. It’s past time for us to brag on Christopher Jennings. Christopher Jennings aka “Topher,” the Director of Website Operations at Alter Endeavors, just got back from the Society of Children’s Book Writers […]

Megan McGrath
August 9, 2017

4 Tips for Recent College Grads

In March I submitted my resume to Alter Endeavors.  As a senior business major with a focus in marketing, I was looking for an entry level job in those fields. After the long process of applying for jobs and going to interviews, I accepted the Social Media Intern position here at Alter Endeavors. Trust me, […]

Megan McGrath
June 28, 2017