Author: Nick Alter

words that sell words that sell

Words that Sell: Is Your Message Strong Enough for Cold Calling?

Howdy folks, Nick here to talk about words that sell. Over the last 3 months, I have made the conscious choice to answer my phone every time I possibly could, whether I recognize the number or not. On average I receive 4-6 scam/robocalls per day, which I promptly discard, sometimes making a note to report […]

Nick Alter
April 12, 2019

How to Stop People from Stealing Content

Recently, I was talking to a guy looking to become an authority in the financial space. He has lots of content, charisma, and over the years, has been very successful for both himself and his clients with his proven methods. He quickly turned the conversation towards wanting to protect his content, how to put up paywalls, […]

Nick Alter
September 3, 2018

Make It Easy for People to Leave your Digital Auditorium – GDPR Approved!

Hey folks, Nick here! In a post-Cambridge Analytica world, we have been fielding hundreds of questions about user data, privacy laws and how to become GDPR-compliant when it comes to your website. In light of all that, it’s important to remind ourselves that we have to make it easy for folks to exit our digital […]

Nick Alter
August 9, 2018

The Importance of Web Fonts, an Overview in Brief

They’re one of the most taken for granted elements of the web. However, when done wrong, they can disrupt the visitor’s experience on a site, sending them fleeing. (Remember those early web pages with red or bright neon color type on a black background? Yeeouch.) The importance of web fonts does not only include aesthetics, […]

Nick Alter
December 20, 2017

Local Lead Conversion and How the Spaces Between Platforms Make It Happen

Long title, I know. Sorry about that. Nick here to expand a little on the presentation I’ve been giving lately to local service providers on lead conversion. We have been speaking a lot in front of groups like the Homebuilders Association of Austin, the Austin chapter of the National Association of the Remodeling Industry (aka […]

Nick Alter
July 19, 2017

3 Questions to Ask Yourself Before a Website Redesign

Sometimes it can be hard to know where to start, especially when embarking on a website redesign. At Alter Endeavors, we try to break the process down into steps to get a clearer picture of what exactly we need to do to create a new and improved website for our clients. As an example of […]

Nick Alter
May 23, 2017

How to Create Content That Draws Traffic

Drawing people to even the most well-designed websites can be challenging. Creating content that draws traffic to your site is important, but even more crucial is making sure your SEO-approved content makes sense and keeps their attention. In this blog, I’ll go over the importance of UX-friendly content meant to prompt reaction, and give you […]

Nick Alter
April 3, 2017

Site Case Study: Steve H. Lawton

While all of our clients are different, it’s not every day that you encounter a person like Steve H. Lawton. An executive at Dell, Steve had a snow skiing accident that nearly ended his life. He came out of that experience with a powerful perspective on living. His was a site we knew we had […]

Nick Alter
March 15, 2017

Catch Engine: Assessment Marketing and Building Brand Power

Survey marketing has proven a very popular and effective brand building tool online for decades. Systems like Survey Monkey and Google Forms provide very polished and easy-to-use platforms by which anyone can create surveys to capture information. Typically, survey marketing focuses on data trends, gathering large numbers of responses for macro analysis and determining “big […]

Nick Alter
March 1, 2017

Christmas with Kentucky – A Holiday Marketing Case Study

According to branding legend, foreigners visiting Japan in the 1970’s on Christmas had a hard time finding turkey to have for their holiday meal, so they had the next best thing—a bucket of Kentucky Fried Chicken. The story was passed on from employees to managers and eventually turned into the wildly popular “Christmas with Kentucky“ marketing […]

Nick Alter
December 20, 2016