Author: Teylor Schiefelbein

social media following social media following

Your Social Media Following: Quality vs. Quantity

The day has come. The discussion has officially shifted from “how many followers do you have?” to “what’s your engagement rate?” To prove this point, social media influencers are taking to apps that remove ghost (inactive) followers from their Instagram account in order to improve their engagement rate. What it really comes down to is […]

Teylor Schiefelbein
April 4, 2019
social media roi social media roi

Slacking-Off Series: The Role of Website Design When Tracking Social Media ROI

Welcome to Slack-ing Off, a blog series taken from the transcripts of messages on Slack between our Director of Creative Services, Jonathan Olivo, and our Director of Platform Development, Aubrey Berkowitz. As a collaborative bunch, we’re bringing our Director of Digital Marketing, Teylor Schiefelbein, on board to discuss the impact that website design and development can […]

Teylor Schiefelbein
March 28, 2019
social media week austin social media week austin

Social Media Week Austin Takeaways: Storytelling is Key

Our team attended Social Media Week in Austin this year and walked away with pages of notes and a renewed passion for what we do and why. As a full-service digital marketing agency, continued learning is a priority for our team. Trends, algorithms, and entire platforms shift and evolve at an incredible pace and this […]

Teylor Schiefelbein
February 27, 2019
creative services team creative services team

Meet our Creative Services Team

We’re a tight crew over here at AEDC⚡️and thought it was due time to properly introduce our Creative Services team. Jonathan Olivo is our Director of Creative Services. He joined our team in the spring and has helped take our Website Design and Digital Marketing content to the next level. His partner in crime, Jade […]

Teylor Schiefelbein
January 16, 2019

Social Media Marketing: Storytelling vs. Selling

Social media is no longer an online space reserved for your aunt’s political opinions or pet photos. Users are accustomed to seeing content from both household name brands and local boutiques in their feeds. Heck, as we’ve seen with social media influencers, practically every profile has the potential of being leveraged into a brand. Needless to […]

Teylor Schiefelbein
October 10, 2018

Facebook Ads Case Study + Catch Engine Quiz: Dr. Claire Nicogossian

One of the most rewarding aspects of working with clients from different backgrounds is discovering new ways to help our clients pursue their passions.  As a licensed clinical psychologist, wife and mom to four daughters, Dr. Claire Nicogossian is passionate about helping mothers make time to nurture themselves on the journey of motherhood.  She created […]

Teylor Schiefelbein
July 23, 2018

Catch Engine as a Lead Generation Tool

Our goal at Alter Endeavors is to bring a unique strategy to our clients’ digital marketing ecosystem. We work with a wide variety of clients, but our most successful clients are those looking to drive engagement with their brand, rather than just short-term success. This includes both nurturing a brand’s community and identifying relevant leads. Catch […]

Teylor Schiefelbein
March 23, 2018

A Digital Marketing Ecosystem: What Are You Missing?

Taking it back to middle-school biology, an “ecosystem” is defined as “a system, or a group of interconnected elements, formed by the interaction of a community of organisms with their environment.” In reference to the above definition, your Digital Marketing Ecosystem consists of 3 different spaces, which contain various interconnected elements. How effortlessly these elements and […]

Teylor Schiefelbein
February 21, 2018

Social Media Resources for Small Business Owners

The key to successfully navigating the digital marketing world requires accessing a simple, yet exhaustible resource: time. Even with an impressive budget dedicated to your social media platforms and digital ads — without setting aside time to research best practices, you’re likely throwing money down a black hole. Before you decide to go all-in, we suggest […]

Teylor Schiefelbein
December 6, 2017