Author: Teylor Schiefelbein

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Meet our Creative Services Team

We’re a tight crew over here at AEDC⚡️and thought it was due time to properly introduce our Creative Services team. Jonathan Olivo is our Director of Creative Services. He joined our team in the spring and has helped take our Website Design and Digital Marketing content to the next level. His partner in crime, Jade […]

Teylor Schiefelbein
January 16, 2019

Social Media Marketing: Storytelling vs. Selling

Social media is no longer an online space reserved for your aunt’s political opinions or pet photos. Users are accustomed to seeing content from both household name brands and local boutiques in their feeds. Heck, as we’ve seen with social media influencers, practically every profile has the potential of being leveraged into a brand. Needless to […]

Teylor Schiefelbein
October 10, 2018

Facebook Ads Case Study + Catch Engine Quiz: Dr. Claire Nicogossian

One of the most rewarding aspects of working with clients from different backgrounds is discovering new ways to help our clients pursue their passions.  As a licensed clinical psychologist, wife and mom to four daughters, Dr. Claire Nicogossian is passionate about helping mothers make time to nurture themselves on the journey of motherhood.  She created […]

Teylor Schiefelbein
July 23, 2018

Catch Engine as a Lead Generation Tool

Our goal at Alter Endeavors is to bring a unique strategy to our clients’ digital marketing ecosystem. We work with a wide variety of clients, but our most successful clients are those looking to drive engagement with their brand, rather than just short-term success. This includes both nurturing a brand’s community and identifying relevant leads. Catch […]

Teylor Schiefelbein
March 23, 2018

A Digital Marketing Ecosystem: What Are You Missing?

Taking it back to middle-school biology, an “ecosystem” is defined as “a system, or a group of interconnected elements, formed by the interaction of a community of organisms with their environment.” In reference to the above definition, your Digital Marketing Ecosystem consists of 3 different spaces, which contain various interconnected elements. How effortlessly these elements and […]

Teylor Schiefelbein
February 21, 2018

Social Media Resources for Small Business Owners

The key to successfully navigating the digital marketing world requires accessing a simple, yet exhaustible resource: time. Even with an impressive budget dedicated to your social media platforms and digital ads — without setting aside time to research best practices, you’re likely throwing money down a black hole. Before you decide to go all-in, we suggest […]

Teylor Schiefelbein
December 6, 2017

3 Keys to a Healthy Agency-Client Relationship

While many of the skills I’ve gained as a Digital Marketing Strategist are thanks to experience on the job and keeping up with industry best practices, I have my clients to thank for a takeaway that transcends technical knowledge. It is in this role that I’ve learned what is necessary to establish and maintain a […]

Teylor Schiefelbein
October 11, 2017

The Pros & Cons of Rented Space Online

In Nick’s most recent blog post, Local Lead Conversion and How the Spaces Between Platforms Make It Happen, he defines a rented space online as, “spaces where many flock to talk, share and consume, but they do not own.” This includes social media platforms such as: • Facebook • Twitter • LinkedIn • Snapchat • Pinterest • Houzz […]

Teylor Schiefelbein
August 2, 2017

Why Every Digital Marketing Company Needs a Content Strategist

While many companies know the importance of supplying interesting content as well as the importance of creating a well-thought-out strategy, the title “Content Strategist” is still not seen as often as you may think. While this role plays a key part in the success of any Digital Marketing company, the duties of this position are […]

Teylor Schiefelbein
May 17, 2017