Latest Blogs

search engine optimization search engine optimization

The Importance of Search Engine Optimization (SEO)

While you’ve heard that SEO, or Search Engine Optimization, is a useful and necessary digital marketing tool, you may not be exactly sure what SEO entails in this day and age. This guide breaks down what SEO is, why it’s important, and how to implement best practices so that your brand is more discoverable than […]

Megan McGrath
September 19, 2019
digital marketing digital marketing

The Digital Marketing Draft – Fantasy Football and Marketing

The NFL season kicks off this weekend. By now, if you’re like me, you’ve probably gone through a few Fantasy Football drafts. Much like Digital Marketing, Fantasy Football provides you different options with different values associated with each player/solution. For example, it’s common practice now to draft a Running Back or Wide Receiver in the […]

Aubrey Berkowitz
September 6, 2019
mobile traffic mobile traffic

3 Ways to Optimize Your Site for Mobile Traffic

Remember the days when you had to choose between being on your phone and on the internet? How long ago does that feel now? June 29th, 2007 changed everything – the day when Apple first released the original iPhone and changed the way we use the internet forever. I was reminded of this today when […]

Aubrey Berkowitz
August 23, 2019
choose social media platforms choose social media platforms

How to Choose Social Media Platforms for Your Brand

Online marketing is a crucial part of growing your business, but how do you choose the right social media platforms for your brand? You don’t need to be on every platform, and deciding which ones make the most sense for your brand requires research. We’ve put together the steps to help you choose social media […]

Megan McGrath
August 7, 2019
brand strategy & roadmap brand strategy & roadmap

What Does an AE Brand Strategy & Roadmap Include?

At Alter Endeavors Digital Creative, we’re conversion focused. Our goal in any engagement always focuses on our clients’ growth. To achieve this, our process boils down to one pivotal jumping off point – our Brand Strategy & Roadmap. The Brand Strategy gives us an in-depth look into your brand, industry trends, competitors, and your audience. […]

Megan McGrath
July 25, 2019