Latest Blogs

What the Cancellation of Sports Leagues Can Teach us About the Future of Marketing

ESPN analyst Kirk Herbstreit made headlines after saying the 2020 College Football season might be in jeopardy due to social distancing measures. Major League Baseball, the National Hockey League, and the National Basketball Association are also facing a similar situation where their seasons may either be canceled or postponed indefinitely. Two months ago the Dallas Stars […]

Aubrey Berkowitz
April 2, 2020

The Importance of “Responsible Content”

Concerns over COVID-19 have dominated the internet lately, across both official news outlets and social media. This can be a dual-edged sword as brands and individuals turn to social platforms to educate people about the virus and run the risk of spreading disinformation. From a marketing perspective, the conversation to be had among brands and business […]

Aubrey Berkowitz
March 16, 2020

How Social Media and Customer Experience Impact Conversions

More than ever, the strategy behind the content produced for social media campaigns needs to focus on customer experience. The journey you set forth for your customers has the power to either grow conversions or turn off your audience. As proof, Boston Digital recently came out with a study that has three critical takeaways in […]

Aubrey Berkowitz
March 13, 2020

3 Creative Content Marketing Strategies to Promote your Book in 2020

Google “content marketing” and you will find endless definitions and examples. Our focus lies within the world of authors and thought-leaders and the specific content marketing strategies they’re embracing in 2020. If you’re preparing for a book launch and love the idea of selling to an already engaged community, then it’s time to learn the […]

Aubrey Berkowitz
March 6, 2020
web development process web development process

The Website Development Process

In 1991, Tim Berners-Lee published the first “website.” Fast forward to 2019 and there are now over 340 million domains registered online. While that doesn’t mean there are 340 million websites in existence (some have URLs that are registered but not used, some re-directed), navigating websites has become a daily habit in less than 30 […]

Aubrey Berkowitz
February 21, 2020