Latest Blogs

The Year is 2020 – It’s time to go Digital

2020 is here. It’s fun to reflect on the fact that classic “future” movies included years that have already expired. Back to the Future 2 was so very close to predicting that my beloved Chicago Cubs would win the World Series in 2015, and they won in 2016. We did not have robots in 2005 […]

Aubrey Berkowitz
January 9, 2020
e-commerce website e-commerce website

Cyber Monday 2019: E-Commerce Makes Giant Leaps

To try and boost online sales in 2005, the National Retail Foundation created a concept now known as “Cyber Monday.” Black Friday may kick off the holiday gift season with the large in-store deals and promotions, but Cyber Monday has quickly become one of the busiest commerce days of the year in the United States.  […]

Aubrey Berkowitz
December 6, 2019

Twitter isn’t dying, Twitter is embracing its identity.

Last week Twitter made headlines when its stock value plummeted 20%. While Twitter doesn’t disclose all of the information in regards to users and financials, the less than expected earnings for the last quarter were enough to spook investors as well as several business owners that engage with us here at Alter Endeavors.  We’re here […]

Aubrey Berkowitz
October 31, 2019
need a new website need a new website

5 Signs You Need a New Website

If you’re a business owner or have a personal brand, chances are you’ve asked yourself the question, “Do I need a new website?” We’re sharing the 5 signs that we consider when helping an individual or entity discern whether it’s time to invest in a new website. Your website is considered your business’ or brand’s […]

Aubrey Berkowitz
September 26, 2019
search engine optimization search engine optimization

The Importance of Search Engine Optimization (SEO)

While you’ve heard that SEO, or Search Engine Optimization, is a useful and necessary digital marketing tool, you may not be exactly sure what SEO entails in this day and age. This guide breaks down what SEO is, why it’s important, and how to implement best practices so that your brand is more discoverable than […]

Megan McGrath
September 19, 2019