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How to Develop a Digital Marketing Strategy

The notion that there is a marketing secret or simple marketing trick is bogus. Anyone else tired of getting bombarded with click-bait style ads, articles and videos like “The Marketing Secret to Growing a 7-Figure Business?” I’m sure you’ve heard the saying, “If it’s too good to be true, it probably is,” but have you […]

Teylor Schiefelbein
January 31, 2020

The Year is 2020 – It’s time to go Digital

2020 is here. It’s fun to reflect on the fact that classic “future” movies included years that have already expired. Back to the Future 2 was so very close to predicting that my beloved Chicago Cubs would win the World Series in 2015, and they won in 2016. We did not have robots in 2005 […]

Aubrey Berkowitz
January 9, 2020
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Cyber Monday 2019: E-Commerce Makes Giant Leaps

To try and boost online sales in 2005, the National Retail Foundation created a concept now known as “Cyber Monday.” Black Friday may kick off the holiday gift season with the large in-store deals and promotions, but Cyber Monday has quickly become one of the busiest commerce days of the year in the United States.  […]

Aubrey Berkowitz
December 6, 2019

Twitter isn’t dying, Twitter is embracing its identity.

Last week Twitter made headlines when its stock value plummeted 20%. While Twitter doesn’t disclose all of the information in regards to users and financials, the less than expected earnings for the last quarter were enough to spook investors as well as several business owners that engage with us here at Alter Endeavors.  We’re here […]

Aubrey Berkowitz
October 31, 2019