Instagram is exploding in its popularity as a platform. Not just for users but for businesses and brands as well, the visual-based social media platform has become a “major player” since being founded in October 2010. After being acquired by Facebook in 2012, the app has been gradually expanding both its user base and ad […]
This is not an opinion piece about policy response to COVID-19, but rather a look at how we as digital marketers pivoted due to a period of self-isolation and an increase in online users. Both consumers and brands adapted to a new norm. Every industry learned about themselves and brands with vision used the time […]
How do you run a business or organization where your revenue is based on events in the current economic environment of social isolation? How do you keep the lights on when you can’t have events or have limits on the capacity of an event? It’s a tough question, but the answer for one of our […]
In the continuation of this blog series, we’re breaking down step two on how to achieve digital marketing success — developing your brand narrative. I highly recommend you first read 5 Essential, Misguided Steps to Digital Marketing Success to get the full picture and then work through step 1, How to Develop a Digital Marketing […]
Howdy folks, Nick here. In marketing it’s common to hear the term “differentiator” when trying to pin down a strategy and identity for a brand. What makes you different from the other guys? Here at Alter Endeavors, we used to use this term, like everyone else, when working on brand strategy with our clients, but […]
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