Category: Creative Services

brand strategy & roadmap brand strategy & roadmap

What Does an AE Brand Strategy & Roadmap Include?

At Alter Endeavors Digital Creative, we’re conversion focused. Our goal in any engagement always focuses on our clients’ growth. To achieve this, our process boils down to one pivotal jumping off point – our Brand Strategy & Roadmap. The Brand Strategy gives us an in-depth look into your brand, industry trends, competitors, and your audience. […]

Megan McGrath
July 25, 2019
logo design process logo design process

An In-Depth Look at AEDC’s Logo Design Process — Part Three

In Part One, we walked through our initial steps — including everything we do and need before the true logo design can begin. In Part Two, we dove into the steps beyond the prep; the creative process. In Part Three, we review the branding process and the final files that a client can expect after […]

Teylor Schiefelbein
June 21, 2019
logo design logo design

An In-Depth Look at AEDC’s Logo Design Process – Part Two

In Part One, we walked through our initial steps — including everything we do and need before the true logo design can begin. In Part Two, we dive into the steps beyond the prep; the creative process! Every great logo design usually starts with a sketch. Be it a doodle on a napkin, or a […]

Teylor Schiefelbein
June 10, 2019

An In-Depth Look at AEDC’s Logo Design Process – Part One

This is an in-depth article that showcases AE Digital Creative’s logo design process for client graphic design and branding projects. Although every project differs regarding scope, style, and industry, the design process itself tends to remain fairly consistent. In the simplest terms, it comes down to understanding the client’s needs through questions and research, creating […]

Jonathan Olivo
May 28, 2019
social media roi social media roi

Slacking-Off Series: The Role of Website Design When Tracking Social Media ROI

Welcome to Slack-ing Off, a blog series taken from the transcripts of messages on Slack between our Director of Creative Services, Jonathan Olivo, and our Director of Platform Development, Aubrey Berkowitz. As a collaborative bunch, we’re bringing our Director of Digital Marketing, Teylor Schiefelbein, on board to discuss the impact that website design and development can […]

Teylor Schiefelbein
March 28, 2019