If you saw a McDonald’s with arches that were anything but golden, would you eat there? Or would you be a little suspicious? Consistency is one of the most important aspects of building a recognizable brand. That’s because consistency establishes professionalism and fosters trust. And when it comes to creating a consistent, trustworthy brand, it’s […]
Building a defined brand and reaching your audience with it is a difficult process. In some ways, this is made harder by the confusion surrounding the many terms that, together, account for the entire branding and marketing process. Here at Alter Endeavors, when we discuss branding with clients, they often ask us the same question: […]
With the days of advertising purely through word-of-mouth recommendations long, long past, it may seem like the importance of reputation management has faded with time. After all, given how much traffic organic search and paid advertisements can drive to your business’s website, surely brand reputation management is now secondary to something like SEO? This couldn’t […]
Marketing might seem simple at first glance. But in reality, there are many digital marketing mistakes to avoid if your campaign is to succeed in driving more leads for your business. Last week, we broke down four big marketing mistakes to watch out for in planning your campaign. But even after the planning stage, there […]
So your business has some room in the budget to start a new marketing campaign. You set out, bright-eyed and bushy-tailed, ready to get more eyes on your product or service and boost awareness of your brand. What could possibly go wrong? Well, as it turns out, there are a whole lot of marketing mistakes […]
