Category: Digital Marketing

benefits of blogging benefits of blogging

3 Key Benefits of Blogging

While many still view blogging as a personal form of expression meant for creators who want to write about their hobbies, what many professionals don’t realize are the numerous benefits of blogging from a business growth standpoint. Blogging has grown to be much more beneficial, and even crucial, for a small businesses’ digital success. What […]

Megan McGrath
September 11, 2020
washington football team washington football team

Alter Endeavors Builds a Brand Identity for the Washington Football Team

I’ll just lead with this. Sports are fun. Talking about sports is fun. Talking about marketing is fun too. But there are areas in society where they overlap and need to be taken seriously. So while we can joke about the fact that the last time the Washington Professional Football Team won the Super Bowl, […]

Aubrey Berkowitz
August 10, 2020
Targeted Instagram Ads Targeted Instagram Ads

The Secret Behind Targeted Instagram Ads

Instagram is exploding in its popularity as a platform. Not just for users but for businesses and brands as well, the visual-based social media platform has become a “major player” since being founded in October 2010. After being acquired by Facebook in 2012, the app has been gradually expanding both its user base and ad […]

Teylor Schiefelbein
June 22, 2020
What COVID-19 Taught Us As Digital Marketers What COVID-19 Taught Us As Digital Marketers

What COVID Taught Us As Digital Marketers

This is not an opinion piece about policy response to COVID-19, but rather a look at how we as digital marketers pivoted due to a period of self-isolation and an increase in online users. Both consumers and brands adapted to a new norm. Every industry learned about themselves and brands with vision used the time […]

Teylor Schiefelbein
June 15, 2020
event industry event industry

How to Pivot to Digital in the Event Industry

How do you run a business or organization where your revenue is based on events in the current economic environment of social isolation? How do you keep the lights on when you can’t have events or have limits on the capacity of an event?  It’s a tough question, but the answer for one of our […]

Aubrey Berkowitz
June 9, 2020