Category: Digital Marketing

brand narrative brand narrative

Essential Steps to Digital Marketing Success: Developing Your Brand Narrative

In the continuation of this blog series, we’re breaking down step two on how to achieve digital marketing success — developing your brand narrative. I highly recommend you first read 5 Essential, Misguided Steps to Digital Marketing Success to get the full picture and then work through step 1, How to Develop a Digital Marketing […]

Teylor Schiefelbein
April 24, 2020

What Makes Your Brand “Uniquely Better?”

Howdy folks, Nick here. In marketing it’s common to hear the term “differentiator” when trying to pin down a strategy and identity for a brand. What makes you different from the other guys? Here at Alter Endeavors, we used to use this term, like everyone else, when working on brand strategy with our clients, but […]

Nick Alter
April 20, 2020

What the Cancellation of Sports Leagues Can Teach us About the Future of Marketing

ESPN analyst Kirk Herbstreit made headlines after saying the 2020 College Football season might be in jeopardy due to social distancing measures. Major League Baseball, the National Hockey League, and the National Basketball Association are also facing a similar situation where their seasons may either be canceled or postponed indefinitely. Two months ago the Dallas Stars […]

Aubrey Berkowitz
April 2, 2020

The Importance of “Responsible Content”

Concerns over COVID-19 have dominated the internet lately, across both official news outlets and social media. This can be a dual-edged sword as brands and individuals turn to social platforms to educate people about the virus and run the risk of spreading disinformation. From a marketing perspective, the conversation to be had among brands and business […]

Aubrey Berkowitz
March 16, 2020

How Social Media and Customer Experience Impact Conversions

More than ever, the strategy behind the content produced for social media campaigns needs to focus on customer experience. The journey you set forth for your customers has the power to either grow conversions or turn off your audience. As proof, Boston Digital recently came out with a study that has three critical takeaways in […]

Aubrey Berkowitz
March 13, 2020