Intentional website design is a crucial piece of a company’s digital marketing success. A website can be many things, but first and foremost it’s the first impression of your brand online to a potential client or customer. When your website is straightforward and easy to navigate, the user experience is exponentially better than if your […]
At Alter Endeavors Digital Creative, we build platforms for brands large and small, near and far. No matter the industry, our website design process always includes detailed industry and competitor research in order to craft a strategy that is intentional and well-informed. When approaching medical website design specifically, we apply best practices to ensure the […]
This is not an opinion piece about policy response to COVID-19, but rather a look at how we as digital marketers pivoted due to a period of self-isolation and an increase in online users. Both consumers and brands adapted to a new norm. Every industry learned about themselves and brands with vision used the time […]
Google “content marketing” and you will find endless definitions and examples. Our focus lies within the world of authors and thought-leaders and the specific content marketing strategies they’re embracing in 2020. If you’re preparing for a book launch and love the idea of selling to an already engaged community, then it’s time to learn the […]
In 1991, Tim Berners-Lee published the first “website.” Fast forward to 2019 and there are now over 340 million domains registered online. While that doesn’t mean there are 340 million websites in existence (some have URLs that are registered but not used, some re-directed), navigating websites has become a daily habit in less than 30 […]
