Where Are We Going?—Mobile Friendly Websites

By Aubrey Berkowitz
August 24, 2016

mobile friendly websites

In January, Apple’s iPhone will celebrate its 10th birthday. At the time, the idea that one could surf the web and be on the cell phone at the same time was not only revolutionary, but seen as unnecessary. Previous “mobile web” experiences were incomplete, information based, and lacked the design and branding elements now crucial to a mobile website. The idea that mobile friendly websites would now just be a series of listed out links seems prehistoric—yet this was the reality less than 15 years ago.

Back to the present, as consumers, we use the internet daily. The average adult spends over 20 hours a week on the internet. With the prevalence of smart phones, this number will only grow. According to a Morgan Stanley study, the number of global users who accessed the internet via a mobile device was larger than the number of desktop users. Where does this tie back in to business applicable? 65% of new visitors to your website this month will be accessing your site through a mobile device, including tablets. The mobile revolution has begun online. Is your business ready for those potential customers? If you were to access your website through your phone as a customer, would you feel comfortable spending money with your company?

Oh yes, and there is also a major SEO component to being mobile responsive. Mobile responsive encompasses a webpage being CSS responsive, having quick load times and low data overhead. These are all major factors in Google’s search algorithm. As of April 2015, Google prioritized mobile friendly sites in their rankings and boosted those sites in their rankings. Also known as “Mobilegeddon”, the most drastic difference in the algorithm was felt in mobile search. If your website is not mobile friendly, it is very likely you don’t rank in mobile search at all.

What does CSS responsive mean? Based upon the browser window size, the structure of a webpage changes. In practice, the structure will change for iPhones, Tablets and Desktop. A site can be CSS responsive but not mobile friendly at all. However, a mobile friendly site must be CSS responsive. How is this possible? Again, mobile friendly includes CSS responsiveness, quick load times and low data overhead. If a site is CSS but takes forever to load, the site is not mobile friendly at all. Quicker load times are essential because on average you have 3 seconds before a mobile user will leave your site. If a site takes a minute to load, you obviously just lost 33% of the time a customer will spend on your site (ultimately meaning less conversions). Low data overhead simply means that a user will not use a significant amount of data to load the page.

If you’re not sure if your site is mobile friendly, click here.

At Alter Endeavors, we build well branded and mobile friendly websites. Our team of designers and developers have mobile specific experience that can help your business be ready for the future of the internet—which is in the palm of our hands.

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