Elizabeth Christian Public Relations (ECPR) was established in 1995 and is one of the largest public relations firms in Central Texas. ECPR specializes in projects involving media relations, video production, legislative and grassroots efforts, social media planning and execution, business development, event planning and crisis communications. With their clients’ objectives in mind, ECPR develops and delivers customized communication strategies. ECPR’s distinguished client list includes companies like Google, St. David’s Healthcare, Texas Mutual and the JW Marriott Austin.
ECPR is often engaged by companies needing right-now solutions. The Alter Endeavors team collaborated with ECPR to create a website that puts the client’s needs first.
On the home page, AE showcases the services ECPR has to offer in a creative and interactive design to draw engagement from potential clients.
For a well-rounded representation of the ECPR brand, AE executed multiple strategies:
- An about section to learn more about the company
- Case studies that accentuate ECPR’s ability to get the job done
- Logos of their clients to build further credibility
- An often updated news section emphasizes the vibrancy of this agency
- Contact information placed in prime locations for easy communication access
Social media engagement and prominent invitations to contact ECPR round out a home page filled with multiple calls to action that take the visitor deeper into engagement with ECPR.
We implemented Elizabeth Christian PR’s media expert database, a feature new to the site. It offers a searchable database of their clients for easy access for media and other visitors.
As ECPR has a strong web presence, it was important to craft a site that maintained and built upon that foundation. While this was a ground-up rebuild, AE’s site migration package ensures ECPR’s success in the search engine environment moving forward.
With easy access to an extensive clients portfolio section, potential clients can see how ECPR has been successful in the past. A multitude of shareable landing pages increases entry points from the search engines. Also highlighted is the video content creation service of ECPR’s digital strategy. The importance of video in Internet traffic (see their news section for a best practice strategy of video in almost every post) is showcased further underscoring what makes Elizabeth Christian PR unique amongst other PR firms.
Working hand-in-hand with the top-of-the-line team at Elizabeth Christian PR, Alter Endeavors and ECPR have created an online home base for all of the agency’s efforts.