Client: Products That Count

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Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at

We were thrilled to work with the founder of Products That Count, SC Moatti. Her focus on simplicity and minimalistic design is shown in the Products That Count website. The first thing you see on the homepage is a strong call to action to join the weekly newsletter, followed by a filter by category section to help you browse a specific topic. By narrowing it down to categories, the customer is able to quickly and efficiently find what they are seeking.