Steve Lawton has an incredible story to share with the world. The man is a walking miracle. After a horrific ski accident, his chances of living were bleak. But Steve pulled through and managed to beat all the odds. He came out of that experience with a powerful perspective on living. His was a site we knew we had to build.
When we began our engagement, Steve’s book Head First: A Crash Course in Positivity was being finalized and on its way to the printer. With that in mind, it was important to identify the purpose of the site. Does it begin and end with the book? Or is the site about Steve H. Lawton beyond the book?
Steve wanted a platform to continue to share his message. His blog is front and center. Prominent newsletter signup forms and calls to action ensure those who want to hear from him can easily sign up to do so. An RSS feed signup is also offered.
Steve needed a stage for his speaking efforts. Steve’s speaking page is a study in how to do it right. Testimonies and client logos build credibility. Potential clients can see the topics he speaks on, and watch Steve in action in his videos. Steve’s bio and print-ready photos are there to be downloaded and included in programs and on event sites.
While the site is a solid platform for the book, it has a life after; accommodating all of Steve’s efforts and his mission moving forward.
The message of positivity carries an introspective aspect. To foster that interaction, we worked with Steve to put together a quiz that engages his visitors. The results of the quiz get them thinking about positivity in their lives, furthering the impetus to buy his book. (They can also sign up for his mailing list when they take the quiz; or not, it’s up to them.)
There’s no one like Steve. There’s no site quite like his either.