Zilker Media – a Partner in Awesomeness
Working with our good friend Rusty Shelton at Zilker Media is always a good time and this project was no exception. Zilker Media’s mission is to provide their clients with an enjoyable and impactful agency experience, so we embarked upon creating an informative and effective website experience for their clients.
Zilker Media specializes in public relations, digital marketing, and platform development and they are often utilized by authors, speakers, thought leaders, and brands looking for a proven, yet innovative agency experience.
With clients like Captain Chesley “Sully” Sullenberger, Chicken Soup for the Soul and James Sudakow, Zilker uses media to help their clients make a positive impact. Zilker Media’s roots are in the award-winning agency, Shelton Interactive, founded by the Zilker CEO, Rusty Shelton.
When working with Zilker Media on their website, Alter Endeavors put several strategies in place.
Exhibit: The massive amount of talent Zilker possesses. Credibility is established through the portfolio page that demonstrates their past work. A client’s page highlights an array of (frankly, impressive) current high profile clients.
Inform: What they do and how they do it. The services page gives a detailed description of Zilker Media as a one-stop shop, illustrating the depth of services and abilities that Zilker encompasses.
Show: The impact Rusty has had on the industry by including press releases, articles, and his mention in the press.
Give: The resources page offers a free download, which automatically registers the user to receive the Zilker Media e-newsletter. The second call to action gives visitors the opportunity to purchase Mastering the New Media Landscape, the book Rusty Shelton co-authored with Barbara Cave Henricks.
The Zilker Media website is precisely what Rusty talks about in his book. It’s an owned space online where Zilker Media can engage its clients, both new and those to come.