THOUGHT LEADER
ALISON WOOD BROOKS
Client Name
Alison Wood Brooks
Project Year
2022
Industry
Thought Leader
Our Process
Alison Wood Brooks is an accomplished behavioral research scientist, a professor at Harvard Business School, and the author of Light Up the World: The Science of Conversation and the Art of Being Human. In partnering with Alter Endeavors, Alison hoped to build out a new personal website and brand befitting of her personality, highlight her significant body of work, and provide a platform to reach each of her distinct audiences, including students, fellow scientists, and her new audience of book readers and conversation enthusiasts.
Paint Point: Alison Wood Brooks needed a personal brand and platform that reflects her bright personality and champions her upcoming book, Light Up the World: The Science of Conversation and the Art of Being Human.
AE Services
Brand
Typeface Logo
Platform
Website Development
Content Package
SEO Foundational
Management
Concierge Website Services
Solutions
Brand
Creating the visual identity for Alison’s personal brand was an easy task. Namely, because her vision was clear and her personality infectious! Alison came to us with beautiful brand photography that flowed perfectly with the typeface logo and color palette we created for her.
Platform
On top of promoting her upcoming book, Alison was in need of a platform that captures all of her research, resources, and press in an appealing, organized manner. Whether an existing student, researcher, or curious conversationalist, we’re confident you’ll find Alison’s platform engaging.
Website Content
Content for Alison’s website needed to speak to her existing audiences of students, professors, and fellow scientists, provide a platform to highlight her research publications and further establish her as an authority in conversational research. However, her content also needed to be approachable enough to accommodate a new, more general audience of readers in advance of her upcoming book launch. The resulting content for her website establishes Alison Wood Brooks as an authoritative behavioral scientist in the budding field of conversation science while reflecting her earnest positivity and charisma.
Foundational SEO
With a brand-new website like Alison’s, the SEO Foundational would need to focus on using low-difficulty, high-relevance keywords in order to start building SEO traction quickly following the site’s launch. As a Harvard professor, Alison Wood Brooks would have some initial visibility, as well as a built-in source for authoritative backlinks and outbound links. Our shortlist of keywords was balanced across the site to account for several types of site visitors, including colleagues and collaborators, those interested in conversation research, and potential book readers.
Management
As a Harvard professor, author, and thought leader, Alison looks to Alter Endeavors to maintain her website. On top of secure hosting, frequent plug-in updates, and quality checks, we provide access to a ticketing system to ensure the site is updated with the latest research articles and press pieces.
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