Financial planners not only need to provide value to their existing clients, but they also need to continue to attract and engage with new clients. Alter Endeavors has increased overall organic traffic to the site, and along with driving more relevant and high-quality traffic, additional leads. Alter Endeavors also has focused on connecting both current clients and new potential clients with the Austin Asset team, through a variety of team member spotlights and multimedia content. The Alter Endeavors team has also assisted in managing events, both in-person and virtual, through managing invites, hosting, post-event surveys, and more.