Austintatious Blinds & Shutters has provided the Austin area with premium Hunter Douglas window treatments since 2003. We partnered with Austintious in 2016 to devise a comprehensive marketing strategy and roadmap that would help them sustain their business and continue to scale. With that roadmap in hand, we have provided our services for an ongoing 6 years! We believe the results speak for themselves.
Paint Point: Austintatious wanted to elevate the brand while driving new and repeat business.
Google PPC Advertising
Concierge Website Services
Average Cost per Conversion
We approach “Brand” in 3 parts: written narrative, visual identity, and strategy. When approaching their narrative and visual identity, the goal was to highlight the brand’s vibrant personality, while elevating it in a way that competes with large, upscale window treatment providers. We devised modern visual touches to carry out across their digital touchpoints and landed on the tagline, “Local Service. Expert Design,” to capture their team’s dedication to service and obsession with interior design.
With a seemingly endless number of window treatment combinations to choose from and a catalog that is always growing, this website needed to do a lot, all without overwhelming a user who has just begun their search. While the user has the option to spend their time filtering through available products, the primary objectives are design consultations and store visits. This desired user flow was accomplished through clear calls to action throughout.
While the brand is well known throughout the Austin area and receives substantial direct and referral traffic, the initial Foundational SEO package played a major role in the rankings and organic traffic numbers the site sees today. By focusing on a mix of Hunter Douglas-specific terms as well as more general keywords surrounding window treatments, Austintatious receives a steady flow of contact form submissions and phone calls from organic traffic.
Our team executes on a monthly basis across several digital marketing elements. We create short and long-form content with the intention to educate homeowners on their options when it comes to choosing functional yet beautiful window treatments. Social media content aims to engage users and drive them to the website to schedule a virtual design consultation while monthly blog articles help increase organic traffic. In order to further drive sales, we manage several Google PPC campaigns that target users searching for specific products in the Austin area.
Alter Endeavors provides Austintatious with secure web hosting, frequent plug-in updates, and quality checks to ensure everything is working as expected. The Austintatous team is also able to utilize our ticketing system to quickly request updates related to seasonal promotions or new product listings.