MEDICAL SERVICES
ORTHOMANHATTAN
Client Name
Orthomanhattan
Client Since
2018
Industry
Medical Services
Our Process
Orthomanhattan is a multi-specialty orthopedic surgery practice based in Manhattan. By partnering with Alter Endeavors, Orthomanhattan aimed to deploy a conversion-focused digital marketing strategy that highlights their team of top doctors and the life-changing results their patients experience. We have seen tremendous results in terms of increased site traffic, organic rankings and conversions since partnering in 2018.
Paint Point: A desire to increase brand awareness and the number of consistent website conversions.
AE Services
Platform
Website Rebuild
SEO Foundational
Marketing
Social Media Management
Email Marketing
Google PPC Advertising
Ongoing SEO
Management
Hosting
Concierge Website Services
Success Metrics
%
Growth in Organic Traffic from 2018 to 2021
Website Leads/Month
New Site Users/Month
Solutions
Platform
While the Orthomanhattan website was initially designed and developed by another group, we have since re-developed the site on the WordPress platform to make it easier to add and update content as the majority of the build previously required a developer to make simple changes. The platform improvements haven’t stopped there! The Digital Marketing team has made improvements over time through our Ongoing SEO service.
Digital Marketing
Our focus for OrthoManhattan’s digital marketing strategy was lead generation and increasing organic traffic to the website. This was achieved through a combination of Google paid search ads, ongoing optimization of strategic pages on the website, ongoing long-form content creation with an SEO focus, creative social media content, and monthly newsletters. Over the time we’ve worked with OrthoManhattan, we’ve driven an average of 35 leads a month, and an increase in organic traffic of over 650%. We have also added over 40 pages of content to the site, and driven an average of 40,000 new users to the site from organic traffic per year. We’re incredibly proud of these achievements, especially when the ultra-competitive service area is taken into account.
Website Management
As a team of high-performing orthopedic surgeons, keeping the website maintained and up to date isn’t exactly on their daily to-do list! Alter Endeavors provides Orthmanhattan with secure web hosting, frequent plug-in updates, and quality checks to ensure everything is moving and grooving. The Ortho team is also able to utilize our ticketing system to request any necessary content edits or updates.
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