INDUSTRIAL SERVICES
POLISHED METALS
Client Name
Polished Metals
Client Since
2020
Industry
Industrial Services
Our Process
Polished Metals supplies Architectural, Ornamental, Decorative, and Industrial markets with high-quality metal products. We partnered with Sky Island Capital to create an updated written narrative, visual brand identity, and Go to Market strategy for Polished Metals. We then moved to build a modern and robust platform that puts the problem they solve, who they solve it for, and what makes Polished Metals uniquely better than other metal suppliers at the forefront.
Paint Point: Polished Metals had an outdated brand and platform, and needed a competitive edge. They looked to Alter Endeavors to help them better appeal to their target audience, clarify their offerings, and take advantage of market inefficiency in the industry.
AE Services
Brand
Brand Collateral
Go to Market Strategy
Platform
Website Development
Content Package
SEO Foundational
Marketing
Management
Concierge Website Services
Success Metrics
Ranking Keywords
Monthly Organic Visitors
%
Organic Traffic Growth in 1Yr
Solutions
Brand
We approach “Brand” in 3 parts: written narrative, visual identity, and strategy. To develop a compelling narrative, key decision makers undergo an exploratory process, coupled with market, competitor, and audience research. We then base their visual identity and Go to Market strategy on their target audiences and what they care about most. The end result is a sleek brand that appeals to the creatives they often serve.
Platform
We had an opportunity to grant Polished Metals a competitive advantage over their competitors by developing a dynamic platform that addresses the needs of their audience. This included clarity on the metal types and finishes offered, as well as a clear path to request a quote. A website is not meant to be frozen in time, which is why the Polished Metals team is able to keep the site updated by easily adding new metal types and tying them to the respective finishes offered.
Website Content
In addition to a beautiful, navigable site, Polished Metals needed content that would clearly and concisely communicate their various service offerings, including metal types, finishes, and products they produce. Doing so creates a clear path for users to request a quote while providing a content base on which to build an SEO Foundational that includes a variety of high-value keywords to drive more organic traffic to the website.
Foundational SEO
With Polished Metals, our team took advantage of a clear market inefficiency within the metal polishing industry: there was very little SEO being done, and thus little competition for many high-value keywords. We fully optimized their new platform for a wide variety of highly relevant keywords relating directly to their core services, products, finishes, and more. The result is a website that is now an organic search powerhouse, ranking for nearly 900 keywords and driving more than 1,800 users to their site each month.
Digital Marketing
In addition to a beautiful, navigable site, Polished Metals needed content that would clearly and concisely communicate their various service offerings, including metal types, finishes, and products they produce. Doing so creates a clear path for users to request a quote while providing a content base on which to build an SEO Foundational that includes a variety of high-value keywords to drive more organic traffic to the website.
Website Management
While the Polished Metals team has been trained on how to edit and add content to the site, they lean on our Website Management team to maintain the site through frequent plug-in updates and quality checks. This service is especially valuable to organizations that do not have a dedicated team member to maintain their site and prefer to outsource this to a trusted service provider.
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