MANUFACTURING SEO CASE STUDY
POLISHED METALS
With an organic traffic increase of more than 1,000% in the first year, learn how Alter Endeavors helped Polished Metals stand out in the metal polishing and manufacturing space in this SEO case study.
Client Name
Polished Metals
Client Since
2020
Industry
Industrial Services
The Need: A Platform for Lead Generation
Polished Metals, a metal finishing company based on the East Coast, had an outdated brand, platform, and online presence, and they lacked a marketing edge. They needed an updated written narrative, a user-friendly platform, and a better strategy for expanding their online presence and driving leads through their website.
Our team built them a modern, robust platform that communicated their strengths and helped them reach new potential customers in the digital space.
The Bottom Line: 1,200% Organic Traffic Growth in the First Year
The Alter Endeavors team helped Polished Metals take advantage of a market inefficiency in their industry: a general lack of focus on search engine optimization among most of their competitors.
The success of Polished Metals in the SEO space is difficult to overstate, and this case study is an excellent example of the power of SEO within the manufacturing and industrial space. By investing in our Foundational SEO services, Polished Metals saw substantial growth in traffic and leads stemming from organic search, including 1,200% traffic growth in the first year alone.
Building on Their Success Through Ongoing SEO
This success story could have ended after the initial Platform and SEO engagement. However, the Polished Metals team understood the importance of building further SEO momentum and engaged with our team for monthly Ongoing SEO services.
We have since worked with the Polished Metals team to produce multiple long-form, SEO-optimized pieces of content each month, continuing to build on their rankings and eclipsing 3,000 monthly organic site visitors (compared 1,200 the year following our initial SEO optimization).
This case study illustrates the immense benefits of both Foundational and Ongoing SEO for those in the manufacturing and industrial space, as we have been able to increase our client’s organic traffic by more than 2,500%.
Success Metrics
Ranking Keywords
Monthly Organic Visitors
%
Organic Traffic Growth in First Year
Ready for Organic Growth?
A Beautiful Platform Built to Drive Leads Online
Driving more leads for your brand online requires a website that is streamlined, functional, and communicates your brand, offerings, and differentiators effectively. The Polished Metals website is the perfect case study for a website that is SEO ready and demonstrates their metal finishing chops to the rest of the manufacturing industry.
AE Services
Brand
Brand Collateral
Go to Market Strategy
Platform
Website Development
Content Package
SEO Foundational
Marketing
Management
Concierge Website Services
All Solutions
Brand
We approach “Brand” in 3 parts: written narrative, visual identity, and strategy. To develop a compelling narrative, key decision makers undergo an exploratory process, coupled with market, competitor, and audience research. We then base their visual identity and Go to Market strategy on their target audiences and what they care about most. The end result is a sleek brand that appeals to the creatives they often serve.
Platform
We had an opportunity to grant Polished Metals a competitive advantage over their competitors by developing a dynamic platform that addresses the needs of their audience. This included clarity on the metal types and finishes offered, as well as a clear path to request a quote. A website is not meant to be frozen in time, which is why the Polished Metals team is able to keep the site updated by easily adding new metal types and tying them to the respective finishes offered.
Website Content
In addition to a beautiful, navigable site, Polished Metals needed content that would clearly and concisely communicate their various service offerings, including metal types, finishes, and products they produce. Doing so creates a clear path for users to request a quote while providing a content base on which to build an SEO Foundational that includes a variety of high-value keywords to drive more organic traffic to the website.
Foundational SEO
With Polished Metals, our team took advantage of a clear market inefficiency within the metal polishing and manufacturing industry: there was very little SEO being done, and thus little competition for many high-value keywords. We fully optimized their new platform for a wide variety of highly relevant keywords relating directly to their core services, products, finishes, and more. The result is a website that is now an organic search powerhouse, ranking for around 1,200 keywords and driving more than 3,000 users to their site each month.
Digital Marketing
In addition to a beautiful, navigable site, Polished Metals needed content that would clearly and concisely communicate their various service offerings, including metal types, finishes, and products they produce. Doing so creates a clear path for users to request a quote while providing a content base on which to build an SEO Foundational that includes a variety of high-value keywords to drive more organic traffic to the website.
Website Management
While the Polished Metals team has been trained on how to edit and add content to the site, they lean on our Website Management team to maintain the site through frequent plug-in updates and quality checks. This service is especially valuable to organizations that do not have a dedicated team member to maintain their site and prefer to outsource this to a trusted service provider.
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