
REAL ESTATE DEVELOPMENT
URBAN ATX



Client Name
Urban ATX
Year
2020
Industry
Real Estate
Our Process
Urban ATX is an Austin-based luxury home builder that captures the distinctive style and flair of our community in each unique home that they build. The team engaged with Alter Endeavors to help build a platform that would give potential customers a way to learn more about their custom home-building process, as well as browse a beautiful gallery of past and available custom homes. A Website Content package was also included to ensure the Urban ATX narrative was consistent throughout and would help the brand stand out and above.
Paint Point: Urban ATX needed a platform that would elevate their brand and showcase the distinctive style of their builds.



AE Services
Platform
Website Design
Website Development
Content Package
Management
Hosting
Concierge Website Services
Solutions
Platform
For Urban ATX, including their beautiful photography throughout the website design was the best way to showcase their truly unique architectural style! Beyond plenty of photos, users needed a simple way to view details about available homes and community units, to then reach out for more information. Those interested in building a custom home with Urban ATX can learn more about their process and view frequently asked questions.
Website Content
When writing website content for Urban ATX, we spent time first learning about the pain points people typically experience when going through a custom home build process and how Urban ATX’s approach is uniquely better. We also put emphasis on their commitment to “capture the distinctive style and flair” of each individual and of Austin as a community.
Website Management
Alter Endeavors provides Urban ATX with secure web hosting, frequent plug-in updates, and quality checks to ensure everything is working as expected. The Urban ATX team is also able to utilize our ticketing system to quickly request updates related to design updates or new home listings.