The key to successfully navigating the digital marketing world requires accessing a simple, yet exhaustible resource: time. Even with an impressive budget dedicated to your social media platforms and digital ads — without setting aside time to research best practices, you’re likely throwing money down a black hole. Before you decide to go all-in, we suggest that you first spend time learning the rules. We’ve rounded up several of our favorite social media resources that we subscribe to in order to stay on top of our game.
For those that are constantly on the go, driving from meeting to meeting — podcasts are a fantastic tool as far as social media resources are concerned. We suggest that you subscribe to the Social Media Examiner Podcast and tune-in for longer rides. This podcast is filled with interviews from industry experts and the occasional applicable gold nugget for your business. The Social Media Lab Podcast from Agora Pulse consists of data-driven content in short, digestible episodes. It’s an excellent way to test whether what you thought you knew as a digital marketer is in fact…fact!
The issue with solely relying on podcasts as your educational resource is that they do not require your undivided attention and valuable information often ends up going in one ear and out the other. This is why Social Media Examiner and the Social Media Lab have website counterparts that you can quickly refer back to what image editing app is a must-download or a new Facebook Ad approach that could be a game-changer. There are also numerous websites dedicated to helping you grow your knowledge surrounding a specific platform. Take Twiends for example, a helpful website that frequently shares articles on How to Get Twitter Followers.
It’s important to set yourself up for success, and instead of assuming you’ll set aside time each week to continue your digital marketing education… why not have the education come to you? Dedicate a folder of your inbox to continued learning and sign-up for the newsletters that promise valuable information alongside their sales offers. Some of these include the Planoly Blog, Digital Marketer, and the Alter Endeavors Newsletter. And when it’s time to buckle in and take notes, you can easily navigate to your folder and see what’s new in the social media world.
If you’re looking for a comprehensive document to reference, we’ve created this Social Media Best Practices Whitepaper to help you get started down the right path. We are committed to creating valuable content that helps bring back the human element to the digital sphere and are always available to help you get interactive!
If there isn’t time in your day to learn from these social media resources — we suggest you entrust the responsibility of managing your social media platforms to someone whose job is to do just that. While it’s often cheaper to be a “do-it-yourself-er,” the end result isn’t always the best quality… especially if you dive in with little experience and no guidebook. Our approach is to create a comprehensive social media strategy that addresses your goals and is both cost-effective and worthwhile. If you’d like to discuss ways we can help you achieve your business goals, reach out!