A brand’s website exists for two reasons — to tell the story of your brand and how it can solve the problem(s) your audience is facing. Blogging is instrumental in doing both of the above.
Our Digital Marketing Strategists develop long-form content of two types: foundational and educational. Foundational pieces convey the core values of your brand. Educational pieces answer lingering questions a potential customer has about your product, service, or industry. We are storytellers at our core and blogs allow us to translate a brand’s “why” into a 300+ word piece that gives readers a clear picture of what your brand stands for and why it exists.
Not to mention, blogging has the power to be a fantastic search engine optimization tool. Which is why each piece we produce is keyword-focused and optimized to Google’s liking.