What Is Brand Strategy?
Building a defined brand and reaching your audience with it is a difficult process. In some ways, this is made harder by the confusion surrounding the many terms that, together, account for the entire branding and marketing process. Here at Alter Endeavors, when we...
The Importance of Brand Reputation Management
With the days of advertising purely through word-of-mouth recommendations long, long past, it may seem like the importance of reputation management has faded with time. After all, given how much traffic organic search and paid advertisements can drive to your...
Social Media Marketing: Storytelling vs. Selling
Social media is no longer an online space reserved for your aunt’s political opinions or pet photos. Users are accustomed to seeing content from both household name brands and local boutiques in their feeds. Heck, as we’ve seen with social media...
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