What We Do
Alter Endeavors focuses on solutions that our clients need. This requires us to be both flexible with our approach and focused on building ecosystems uniquely suited for individual brands to thrive. Some folks may only need us to build them a website, while others are looking for us to audit their brand and come up with a comprehensive plan to accelerate growth and maximize conversions.
A Digital Ecosystem requires upkeep. As your service or product line evolves — so should your brand’s story! Our passion lies in creating short and long-form content that your audience will find educational and engaging. Our Digital Marketing team consists of writers and strategists who are eager to tell your story, grow your audience and increase conversions. We offer a full menu of services, including:
- Social Media Management
- Ad Management
- Search Engine Optimization
- Email Marketing
- Strategy and Consulting
Our team creates ad campaigns that embody your brand. Whether you want to grow your online platform, increase engagement with your audience or sell more product — we’re focused on your goals.
We’ve made it our business to become experts in Facebook and Google Ads. While anyone can pay to run an ad these days, our team knows how to build a relevant audience, select high-quality keywords, write ad copy that converts and create visuals that inspire!
Platforms we manage:
Email marketing is a critical piece of your brand’s ecosystem. This is an audience that has shown their commitment to your brand by taking the time to provide personal information and trusts that you will deliver valuable information to their inbox.
Our service isn’t an attempt to obnoxiously push product — it’s a way to strengthen the relationship with your audience and convert them into true advocates for your brand. Whether you want a fancy template design for monthly newsletters, a strategic sales funnel you can rely on or an automated process to capture feedback and reviews from recent customers, our team can deliver.
Search Engine Optimization
Search-Engine Optimization has been made out to seem like black magic, but the service we provide is straightforward and effective. We help potential customers find your brand by ensuring that the product or service you offer is clearly stated across your digital ecosystem. Voodoo, right?
A Foundational SEO package with our team includes sitting down to discuss your industry. From there, our team researches terms commonly searched within said industry. We develop a list of keywords that should be strategically used across your website, while ensuring there are no issues with your current listings or reasons why your website would not be properly indexed by search engines.
After the foundational work is done, our Ongoing SEO package includes continual keyword research and the creation of new web pages and blog posts that incorporate these key terms, allowing you to stay competitive in your search engine rankings.
A brand’s website exists for two reasons — to tell the story of your brand and how it can solve the problem(s) your audience is facing. Blogging is instrumental in doing both of the above.
Our Digital Marketing Strategists develop long-form content of two types: foundational and educational. Foundational pieces convey the core values of your brand. Educational pieces answer lingering questions a potential customer has about your product, service, or industry. We are storytellers at our core and blogs allow us to translate a brand’s “why” into a 300+ word piece that gives readers a clear picture of what your brand stands for and why it exists.
Not to mention, blogging has the power to be a fantastic search engine optimization tool. Which is why each piece we produce is keyword-focused and optimized to Google’s liking.
The Digital Ecosystem you’re working to build is your own — which is why the services we offer are completely customizable. If you intend to build it on your own, but would like some guidance along the way, we offer Digital Marketing Audits that help you identify key elements of your brand and how to implement them into your strategy.
For brand’s with an in-house team that would like specialized training, we’re here to help on an as-needed basis.
We started as a website shop, and have since evolved into so much more, but websites will always be our wheelhouse. Since Alter Endeavors was founded in 2011, websites went from being an online brochure to being an online platform that needs to be interactive and conversion focused. Because of this change, we’ve changed too. We now approach websites as part of your overall platform development that encompasses all of your owned media.
Your brand is usually your first impression on a customer, so it’s very important to make sure it’s a great one. It presents your company the perfect opportunity to stand out from your competition, which is where we come in! It doesn’t have to be complicated. Whether you are looking to design a logo, company stationery, or social media profile assets, Alter Endeavors researches your business, your competitors businesses, your industry and your target audience to build a clear vision of what direction to take.
Typical types of projects we get asked to do include:
- Logo design
- Company stationary
- Social media assets
- Signage design
- Website graphics
- Promotional material
Website Design & Development
Our process starts with goals. What are you looking to accomplish with your digital platform? Your website, the nexus for your entire digital ecosystem, needs to empower the visitors to your brand to take actions you intend for them to take in order to achieve the goals you have set for your brand to accomplish both online and off.
Designing and building your website with Alter Endeavors goes well past the idea of “stunning” or “beautiful”. Designing a website to be gorgeous means nothing if the site does nothing to drive traffic to the most essential and crucial conversion points that mean either growing your owned audience presence and/or generating a lead or selling a product. Of course, we demand from ourselves visually impressive work that will make any potential site visitor stop and appreciate the level of excellence your brand commands, but visual impact must guide site visitors to take action if you intend to meet your goals. (more…)
Assessment/Quizzes- Powered by Catch Engine
Assessments/Quiz Marketing has proved to be a very valauble marketing tool. Whether your focus is lead generation, to grow your email list, or customer feedback — our team is capable of building the quiz that meets your needs.
Once the quiz is built and designed according to your branding, the next step is to put it in front of your audience! We’ve run several Facebook Ad campaigns using a Catch Engine quiz that have successfully grown email lists at a cost per lead of .35 cents! See our most recent case study with Moms Well-Being to read how we did it.
Websites, like your brand and the rest of the internet, are alive. This means they need constant care and attention. Our web management services keep you from having to go to a dozen different places to get what you need to make your website move and groove, as well as paying an arm and a leg.
Once your site is live, website hosting is essential towards keep the site functioning. As part of our Support Services, Alter Endeavors offers premier hosting options as well as support. Our team is experienced in hosting migrations, as well as the technical aspects of keeping your website alive and well.
Ongoing Site Managment
With our Ongoing Site Management program, Alter Endeavors becomes your website concierge. Through our easy-to-use ticketing system, you can request everything from help with posting a blog, designing a graphic for a page, adding a new functionality to your site, adding new pages, editing old pages, coding help, etc.
Even more, our Ongoing Site Management program reduces the cost of all of our services by 20% per hour while allowing us to cut down on time spent simply learning how your platform is built. Here is what our Ongoing Site Management program includes:
- A team member to knock out all of those things you’ve been meaning to change out or update on your site!
- Complimentary hosting on Media Temple servers — among the most secure and reliable in the world.
- Hacking recovery and diagnostics in an age when hackers are actively targeting US-based websites.
- Weekly site backups — peace of mind that your content isn’t going anywhere!
- A complimentary hour of support time that can roll over up to 3 hours.
- Faster support ticket response times.
- Our reduced hourly rate of $100/hour for all services (normally $125/hour).
- An SSL certificate (normally $100/year) + installation (an up to $400 process) for FREE when you sign up for our Ongoing Site Management program for 1 year.
Never worry about your site again- you’re in good hands here at Alter Endeavors. Our dedicated Web Support team is capable of serving a variety of online needs such as hosting issues, server issues, hacking protocols, plugin updates, as well as ongoing maintenance of your website. Need to reach us fast? Go to alterendeavors.com/support to reach our Web Support team directly!