Roadwire Leather

Content Creation, Digital Advertising, Logo Design, Social Media Management, Website Development
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Helpful Friends:
StoryChef, Videography
AzulOx, Photography
Chief Outsiders, Strategy

Roadwire Inc. is a family-owned and operated company that has manufactured OEM-styled leather-trimmed interiors and patented technology designed to enhance comfort and safety for the next generation of automobiles since 1969. They represent three generations of entrepreneurship in the automotive aftermarket and are considered to be the pioneers of automotive restyling. And until recently, their automobile interiors were only available through dealerships.

Roadwire came to Alter Endeavors, ready to bring their product direct to consumers. We worked to design a new logo and slogan for what is now “Roadwire Leather.” The Alter Endeavors Creative Services and Digital Marketing departments worked in tandem to develop the necessary assets to showcase their beautiful product to the public.

Our team, in partnership with Jim McDonald of Chief Outsiders, oversaw product photography by AzulOx Photography and were the creative minds behind a series of brand videos directed and edited by StoryChef. These visuals can all be seen on the intricate landing page that our team designed, wrote content for, and developed.