Get More Mileage from Your Content
Make a Little Content Go a Long Way
You’ve invested a lot of time and effort into producing a piece of content that is valuable to your audience, and it can be demanding to constantly create new content for all the platforms you maintain a presence on. One effective way to stay on top of creating fresh content is to “recycle” and update your already created content. Here are a few tips on how to repurpose content in order to get more mileage from your content creation efforts.
Ideas for Repurposing Your Content
Turn Blog Posts into Social Media Posts
Extract your key points in a blog post to create engaging social media posts. This can be done with several key points in a blog, turning one blog post into several social media posts.
Blog Posts Can Become Videos (and Vice Versa)
Blog posts can be converted into videos for social media posts or even longer videos for YouTube.
Going the other direction, transcribing a video can provide an excellent skeleton for developing a blog post on the same topic.
Expand On Your Webinars
Webinars can be transformed into blog posts and shorter digestible videos.
Don’t Recreate the Wheel With Your Email Newsletters
Your blog content can be condensed for your newsletters. Pull content from your social media channels that will resonate with your newsletter audience.
Update Older Content
Older content can still be relevant to your current audience. Freshen up a blog or article with recent examples, links, and references.
How to Strategically Repurpose Your Content
It is important to repurpose your content strategically to get the most out of your existing content. Simply copying and pasting the same information onto different platforms won’t cut it, and your audience won’t appreciate it.
Audit Your Content
Auditing your content is a process of identifying which existing content has performed well or stood the test of time and is therefore the best content to repurpose and recycle. It can be an involved process, but it’s worth it. For more on content auditing, check out this post from Semrush.
Follow Best Practices for Each Platform
Optimize your content for the platform you are posting on. Each platform has its own audience, requirements, and preferences. If you want your content to perform well, it needs to be tailored to the platform you are sharing on.
Promote Your Original Content
It is important to promote cross-content by referring back to the original piece and linking to it. This also helps drive additional traffic to your site.
This blog post on A Gourd Harvest: Shared Secrets of Digital Marketing & Pumpkins was turned into an Instagram Reel, a Facebook Post, and a LinkedIn post.
Our SEO webinar was repurposed into multiple social media posts.
Crafting compelling content is crucial for establishing your brand and connecting with your followers. This can be time-consuming, so getting extra mileage from your content is essential for a small business. Don’t let all your great content live in one place! Repurpose and recycle your content. If you need help with your social media management or digital marketing strategy, schedule your exploratory today to get started!
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