Web Presence Management for Your Business: Three Things to Keep Track Of

By Nick Alter
August 11, 2016

web presence management

What is the key to web presence management for your business? Here are three things to watch.

As a business professional, the process of keeping all of your web-related information organized can easily go awry. But, the benefits of keeping this info on hand, from website and social media logins to design elements, should not be taken lightly. It’s especially important for our team of developers and designers at Alter Endeavors, and is crucial for us to help you build a cohesive overall web experience for your brand. In this blog, I’ll break down the most important things to keep track of and why.

1. Your Web Logins

One of the first things we ask for at Alter Endeavors is an itemized list of your login information. This includes usernames and passwords from places such as web domain host sites, social media pages, and mailing lists related to your website. Keeping all of this information in one place will not only be helpful for you – especially if you work across multiple platforms – but it also comes in handy if you’re temporarily or permanently handing control of these accounts over to a web design or social media team. Of course, security is important when it comes to such sensitive information; using a password encryption service can help you keep your sensitive information safe.

2. Any specific creative or design information

Becoming familiar with the design elements of your current site is also important. Be sure to keep track of specific things like color hex codes (a six-digit number that corresponds to a specific color), fonts, and template names and sources for your currently-existing site. If your company has a specific color associated with their logo, or a custom font used on their web pages, it helps to have this information on-hand to carry over on other platforms related to your site. Even if you plan to completely overhaul your site’s design, this information serves as a good frame of reference for designers.

3. Contacts

Know which web design companies, graphic designers, and even photographers you’ve worked with in the past. Even if you haven’t worked with them in a while or don’t regularly keep in touch with them, holding on to their contact info can help you in the long run. This especially comes in handy if you’re trying to collect information for something in one of the two other categories mentioned, but just can’t find it. You never know when you may need their help again on a future web design project!

Managing the building process of a website can be a difficult task, but having this information on-hand will make the process run much more smoothly. Not only will you be able to easily hand over web and social media logins and design element specifics to our talented team, you’ll know who to reach out to if you forgot anything or want to hire someone you’ve previously worked with. When it comes to building a website, having everything in one place can greatly improve the experience.

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