Digital Marketing Options for a Small Business

Running a small business is hard enough, and finding time to dedicate to your digital marketing can be challenging. Small businesses have many digital marketing platforms and avenues to use to help promote their brands. Here are a few digital marketing options for small businesses. 

Social Media 

This digital marketing channel uses social media pages like Facebook and Instagram to promote your brand. This is an excellent opportunity to get your product, service, and brand in front of more people. It is also a free and great way to keep clients informed and updated on the latest happenings with your business. 

Newsletters

Small businesses can see a tremendous benefit from email marketing. It gets your message directly into the inbox of potential customers. People who sign up for your newsletter have already shown interest in your product or service. The catch here is creating emails that catch your subscriber’s attention; if you can do that and stay consistent with your email marketing, it is an excellent way to keep on your customer’s radar. 

Search Engine Optimization (SEO)

Search Engine Optimization is increasing the quantity and quality of traffic to your website through organic search engine results. A well-optimized website is more likely to gain customers and make more sales. A higher ranking when someone searches a term in your industry increases your brand’s visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers. When done correctly, SEO can help your brand stand above others as a trustworthy company and improve the user’s experience with your brand and website. 

Start Writing a Blog  

Many professionals don’t realize the numerous benefits of blogging from a business growth standpoint. This is an opportunity to create content that leads to more website traffic and can help draw customers to your business. It is also a chance to highlight your services, solve customer problems, and connect customers with your products or services. 

Paid Advertising 

Another option for small businesses is pay-per-click advertising. This paid advertising option allows you to place an online ad and only pay for ads that get clicked on. These ads will appear in places like google searches above the non-paid organic search results. On google, these listings will have “ad” beside your website name and description. These ads are only charged each time a customer clicks on the ad. However, those clicks could convert to sales! 

Running your small business keeps you busy enough. We are here for you if you are ready to grow your small business sustainably and need someone you can trust to dedicate time to your digital marketing. If you need help getting the digital marketing for your small business off the ground, we’re always available to chat!