Keep Your Audience Engaged with These Holiday Social Media Post Ideas

‘Tis the busiest season of the year! The holidays are upon us, and for many small business owners, keeping their social media posts flowing might be the last thing on your mind. At Alter Endeavors, we’ve seen that the holidays are still an excellent time to build brand awareness, reach new audiences, and ideally drive sales. With a bit of planning and these festive holiday social media post ideas, you won’t be stressed about what to post on social media this holiday season. 

Promote Your Holiday Sales

During the holidays, people are often looking to purchase presents for their loved ones, making it a prime time to increase sales. It is also prime time for hosting. If you’re in a service-based business, this is still a great time to promote your festive sales. Your audience may be in dire need of an emergency HVAC repair before a party or looking to upgrade their home decor with new window treatments.

Share Your Holiday Tips and Tricks 

The holiday season can be quite hectic! Help your followers out with their holiday preparations and share some of your best holiday tips and tricks. 

You can include anything from your go-to holiday recipes to simple yet stylish holiday decor ideas and even some quick last-minute gift ideas. The important thing is to be innovative and find unique ways to highlight your products or services during the holiday season. If you have a product that can help alleviate the stress of the season, promote it on social media!

‘Tis the Season to Express Gratitude for Your Team Members and Clients

The holiday season is the perfect time to show gratitude to your team members and clients. This could be as simple as sharing their posts on social media or creating a short video thanking your hardworking employees. Expressing gratitude for those who help make your business possible gives your brand a human element and enables you to connect with your audience. It also shows you are focused on more than just making the sale. 

Visit the Ghosts of Christmas Past 

If you’ve been in business for a while, you can tap into the nostalgia of the season by sharing posts from previous holiday seasons. You and your audience will enjoy seeing how far the brand has come over the years. 

Highlight the Season of Giving 

This is an excellent time of the year to think about ways to give back to your community. You can highlight your favorite charity or non-profit and bring awareness to causes that matter to you and your business. 

Sprinkle in Your BTS (Behind the Scenes) Content 

Show your clients what goes into making holiday magic happen. Behind the scenes, content is a fun way to connect with your audience. Consider sharing photos, Instagram Stories, or Reels that offer a glimpse into your business and sprinkle in that human element to your business by highlighting your team. This type of content will also help keep your business top of mind as people make holiday and gift-giving plans. 

Share a Year in Review

Last but not least, celebrate all you’ve accomplished this year. Look back on the past year and compile your accomplishments into a post to share a roundup on social media. 

With these festive holiday social media post ideas, you’ll surely have your holiday posts ready and scheduled! If you need help with social media management or planning your digital marketing strategy for 2024, schedule your exploratory today to get started!