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Digital Marketing
Megan Foster

How AE Can Amplify Your Marketing

Deciding whether to keep marketing in-house vs, hiring a professional agency can be complicated. Here’s how going the agency route can amplify your marketing efforts.

Amplify and Support Your In-House Efforts with a Marketing Agency

A major decision many businesses have to make is hiring an in-house marketer vs. partnering with a digital marketing agency. You might hear rumblings that it is more cost-effective to hire in-house. However, there are additional costs to consider when adding to your team, like taxes and benefits for your new employee.

Partnering with an agency can grant you access to experienced marketing professionals without taking on a new team member! Even if you decide to start building your in-house marketing team, partnering with Alter Endeavors can help amplify those efforts. In this blog, we’ll explore some benefits of teaming up with Alter Endeavors as your digital marketing agency.

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Benefits of Partnering with a Digital Marketing Agency

An agency can grant access to experience that you may not receive by hiring one or two team members for your in-house marketing. With Alter Endeavors, you have access to a diverse set of skills and specialized knowledge. Along with our diverse set of skills, you won’t have to worry about researching new scheduling or reporting tools. Here are some examples of how we’ve got your team covered:

  • You might have a beautiful platform, but are the right people finding your website? SEO should be a continued effort to build your search presence. Each month, we handle search engine optimization for your platform by writing, editing, and publishing long-form content that is optimized for search engines and engages your audience. 
  • Social media and their algorithms are constantly changing, and keeping up is a full-time job. Our team builds out a Content Calendar with assets and calls to action that are unique to your goals and platform. When partnering with us, your design assets are included. We know you don’t have time to master Adobe or Canva, along with everything else! 
  • Anyone can send an email, but are your subscribers opening them? The real feat is sending emails that entice users to engage! Our team creates on-brand email marketing campaigns with the goal of nurturing audience engagement and promoting customer advocacy.
  • Is your sales team struggling to get leads? It might be time to invest in paid advertising. Our PPC campaigns are designed to drive sustainable results. Our team is able to build out hyper-focused ad campaigns. While brand awareness and a jump in website traffic are great indicators of success, our campaigns are conversion-focused. From the start, we will track important metrics to help guide future decisions.

No Marketing Team? No Problem.

Many businesses aren’t at the point where they have a need to build out an in-house marketing team. We’ve got you covered. Our most successful relationships are with clients who are engaged. We work directly with your internal team members who have backgrounds ranging from admin, operations, and marketing alike. We adjust our processes according to the needs of the staff we are working with. As your marketing partner, you don’t need a team member solely devoted to marketing in order to see a return on your investment.  

With Alter Endeavors as your partner, prepare for a conversion-focused, data-driven strategy executed by a team that prioritizes your long-term success! When working with our team on an ongoing basis, you’ll have a clear picture of which marketing services are driving the most (and best) inbound leads and which new avenues we may need to test.

How Does a Digital Marketing Agency Help If I Already Have a Marketing Team?

Managing all your marketing needs in-house can be challenging as a small business. A digital marketing agency can provide the perfect solution by extending your existing marketing team. Is your marketing team creative and ready to execute but needs help building a strategy? We start by assessing where you are on your marketing journey, meeting you there, making a plan to get you where you need to go, and identifying the mile markers that will tell us we’re making successful progress. We will be there to fill in the gaps your in-house marketing team cannot cover, whether that be due to a lack of time, experience, or other resources. 

For example, your team might have a handle on your social media content but isn’t experienced in SEO. SEO services are the backbone of a sustainable lead generation and marketing strategy. Our Ongoing SEO services are an excellent opportunity to create a sustainable source of traffic that will put your business in front of new potential customers every day. 

Your marketing team might have email marketing tuned in and ready to go but doesn’t have the time to post on social media consistently or with purpose and strategy in mind. The content and graphics we develop for your business will be strategic and engage your customers. 

Get Started Today!

Deciding between bringing your marketing in-house vs. partnering with an agency can be difficult. But with our collective knowledge of all areas of digital marketing, including SEO, PPC ads, email marketing, and social media marketing, you can trust that your digital marketing strategy is in expert hands. Partnering with Alter Endeavors can amplify your marketing efforts. Schedule your exploratory today to get started! 


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