optimize your instagram

What does it mean to optimize your Instagram profile? It means planning content ahead of time, posting relevant content, and engaging with your audience.

Having an optimized Instagram is crucial for all businesses. With more than 800 million users, Instagram is the largest platform in the world. You can bet people are looking you up on Instagram to see if your business is credible.

Instagram has quickly become the first social media platform consumers go to learn more about a business. The quality of your brand’s feed may be the deciding factor for a lot of consumers, especially if your business is in the food industry. When’s the last time you didn’t check that new restaurant’s Instagram to see what the food looked like?

Here are the best apps to optimize your Instagram profile and start earning consumer trust.

  • Plann
  • Facetune
  • Canva
  • Hashtag Expert for IG


Plann is an all-in-one app for scheduling and planning your content ahead of time. Here are just a few of the things this powerful app can do:

  • Preview your Instagram feed before posting anything
  • Schedule Instagram stories
  • View performance analytics such as likes, follower growth, best performing hashtags, and best-performing color swatches
  • Discover your best times to post

It’s not every day you come across an app with this much functionality. You can even edit your photos right in the app. Creating and posting content with intention is an absolute must, and this app makes it easy.


Facetune is one of the best photo editing apps on the market. While it’s promoted as an app to photoshop your face and make you look better, it does much more than that.

  • Replace backgrounds
  • Change the light source for perfect lighting
  • Remove shadows and glare

If you want high-quality photos but you aren’t a professional photographer, this is the app for you.


Graphics are everywhere on the internet and Instagram is no exception. They’re a great way to get your message across quickly. Canva is a great, easy to use, graphic design app that allows you to create professional looking graphics. The free version should be enough to get you started, while the paid upgrade will grant you access to hundreds of professionally designed layouts.

Hashtag Expert for IG

Using the right hashtags is important in order to be seen by the right people. It allows others to find your profile by searching for things they’re already interested in. Hashtag Expert for IG generates hashtags based on your post topic. Give it a base hashtag and it will do the rest. It also generates a report card for you so that you can see how a hashtag group is expected to perform. You can even search trending hashtags to see what others are searching for.

It’s all about having the right tools. An updated and professional Instagram profile is crucial for marketing success. Leave as is and you run the risk of missing your target audience or pushing them towards your buttoned-up competition. Use these tools to optimize your Instagram profile and gain consumer trust.