two parallel roads of a highway symbolizing local seo and social media working together
Digital Marketing SEO
Megan Foster

Using Social Media to Boost Local SEO

Often seen as separate, social media and local SEO can actually work together to send crucial local signals and boost SEO performance.

Social Media and Local SEO Go Hand-in-Hand

The digital landscape over the last few years has made social media an essential tool for businesses to promote their products or services. Integrating social media into your overall digital marketing strategy is no longer just an option; it is a necessity. Social media has also found its way into our SEO strategies here at Alter Endeavors. We’ve seen firsthand how social media platforms like Facebook, Instagram, and LinkedIn can help boost your local SEO numbers.

Here are a few ways social media and local SEO can work together:

a street lined with signs of local businesses

Increase Your Online Presence 

Creating and maintaining social media profiles for your business will increase your online presence. This will help you to be more visible on searches and can lead to a higher search engine ranking. When your online presence is strong, and you have multiple platforms for customers, it is easier for potential customers to find your business and can influence search engine rankings, especially local results. 

Increased Engagement

Your social media platforms are a great way to engage with your customers and build relationships. Despite social signals not being a direct ranking factor, social media signals can play an indirect role in SEO. Increased engagement on social media can help your overall reputation, which can improve your site’s search performance over the long term. 

Target Your Local Audience

Many social media platforms allow you to target specific geographic areas. By targeting your local area, you can reach local potential customers and help boost local SEO signals. If you rely on local customers, local targeting is especially important.


A backlink is a link that one website gets from another. In addition to driving brand awareness and referral traffic, backlinks can benefit your SEO performance. Social media platforms can be a great way to get backlinks to your website. When posting content on social media, people may share it and link back to your website. Backlinks to your website can help improve your search engine rankings. 

Increased Website Traffic

Ideally, when you are posting content to your social media platforms, it is driving traffic to your website. You should include links to your website in your social media posts when you can to encourage people to visit your website. An increase in website traffic can help boost your SEO. 

Tips for Optimizing Social Media to Help Boost Local SEO 

Optimize Your Profiles

When creating your social media profiles, complete all the information and ensure it is accurate. Make sure your information is consistent across all your platforms. This is a crucial step for increasing your local SEO. 

Tailor Your Content Locally

Tailor your content to your audience and create content that resonates with your local audience. Use location-specific hashtags and geotags, and reference local events/landmarks when relevant. 

Encourage Reviews

Encourage your users to leave reviews. Good reviews can enhance your online reputation and attract more potential customers. In addition, Google Reviews are one of the first things people see when they search for local businesses, which means these are crucial for making a good first impression.

Stay Consistent 

Staying consistent with posting relevant and engaging content can help you connect with your target audience, understand their needs and preferences, and build a loyal following. Encourage user-generated content to showcase your brand and products and increase your local SEO ranking and authority.

Alter Endeavors Can Coordinate Your Social Media with Local SEO

Social media platforms can be a major asset in boosting your local SEO. Social media can help to improve your local SEO rankings and reach more local customers. If you need help with social media management, schedule your exploratory today to get started! 


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