2017 is officially over. Time flies, huh? It’s a great time to sit back and reflect on the year as a whole, namely your social media presence. How many platforms have you been active on? I mean really active on? What could you have done better (or more consistently?) How can you improve in the coming year? Let’s tackle your 2018 social media resolution!
Content Is King
The best way you can improve your social presence in 2018 is to make adding fresh content a priority. If you want to expand your page’s reach or more directly reach your existing followers, it all starts with content. Keeping your page updated with fresh, relevant, and interesting information will keep your page growing and create the ideal environment for your followers to interact with your business (and each other) and share your content to their/other pages. You can’t expect new people to come to your page and want to keep up with you in the future if your page is only updated once a month, or if the content isn’t relevant or engaging. When it comes to your website, one of the best things you can do to boost your SEO is to create and add new content regularly. When formulating your 2018 social media resolution, adding fresh content regularly should top the list.
Have Somewhere to Send People From Social Media
In 2018, you need to make sure that you have somewhere that your social media platforms are directing people to. Whether it’s a Shopify store or a website, it needs to be high-quality enough that visitors don’t bounce immediately after landing on the homepage. There needs to be thought put into all of the calls-to-action and anywhere that potential customers may be submitting anything (contact forms, specific requests, etc.) Utilizing a Facebook Pixel for your site will be invaluable when measuring how effective your Facebook presence and/or ad campaigns are when it comes to conversions and getting people to your website. Using Google Analytics to track conversions and other activity on your site is mandatory if you’re serious about improving your digital marketing. Long story short, add improving your website to your 2018 social media resolution.
Facebook Ads Will Give Your Business A Boost
If your business has been on Facebook for any length of time, you’ve been bombarded with requests to “boost” certain posts to increase reach and engagement. While you can do the equivalent of throwing money at the problem of lackluster reach/conversions, there are more effective strategies that you can adopt. At Alter Endeavors, we have multiple approaches (depending on your specific business, pass-through budget, and goals) that are formulated to have maximum effect while still being cost effective. Facebook ads can definitely be a headache if you aren’t experienced, but if leveraged correctly, can help grow your business tremendously. If you’d like to explore your options with Facebook Ad campaigns or just talk through your personal goals, give us a shout! We’re happy to help.
Reviews And Review Sites
As a business owner, reviews and review sites are important to think about. In 2017, 93% of consumers read local reviews to decide if a business is good or not. Keeping that in mind, did you monitor your business’ Yelp page in the last year? What about your reviews hosted on Google? In 2018, dedicate a portion of your time to monitoring and responding to reviews. Facebook reviews are easy to monitor as they’re already on a platform you’re using and it’s easy to strike up a conversation or relationship with the person who left the review. Just because it’s the most convenient doesn’t mean it’s less important! Yelp and Facebook are the most trusted review sites for US consumers, and people visit your Facebook page for more reasons than to just check reviews, so make sure that you respond professionally and promptly to Facebook reviews! When it comes to Yelp, reviews cannot be removed or hidden by the business. Because of this, your response is vital to creating a relationship with the reviewer, especially if the review was negative. In short, managing reviews is a big part of your 2018 social media resolution. If you aren’t sure how to respond to negative reviews or just don’t have the time, give us a call! We specialize in reputation management and will create a strategy unique to your business.
At Alter Endeavors, we love helping business’ improve their social strategy. Even more so, we love watching your business grow as a direct result of improving your strategy, utilizing ad campaigns, and improving your website. If you have any questions about your current social media presence, or what the best way you could improve your digital marketing, drop us a line! We’d be happy to talk you through your options and would love to work with you in the new year. Happy New Year, y’all!