AI in Social Media: The Future of Marketing?

Artificial Intelligence is still a hot topic for 2024. As we get further into the year, we will see more and more AI tools being released. A staggering 67% of marketers who use AI say it speeds up the content creation process, enabling them to write faster, research quicker, and hit “Publish” in a fraction of the time. What does that mean for the future of AI in social media and how can you use AI to step up your social media game?

Our team at Alter Endeavors is breaking down the topic in today’s post.

The Future of AI in Social Media

The key to using AI is balance. Using AI might make your job easier, but if your audience isn’t seeing your content as genuine and authentic, you could find yourself in hot water.

Different demographics have different levels of trust towards AI-generated content, according to a survey by Hootsuite. Gen Z claims they can spot the difference in AI-generated content better than other generations. The critical takeaway from this survey is to know your audience and determine which AI tools will make your life easier and which tasks shouldn’t be left us to AI. 

With our word of caution out of the way, what does the future of AI in social media look like when it comes to helpful tools? 

Scheduling Your Content 

Some AI tools have been around longer than you think, from spell check to scheduling tools. Managing your social media accounts can easily fall to the bottom of your never-ending to-do list.

Scheduling your content can help you stay consistent with your posting and allow you to monitor your social media accounts all in one place. Remember, consistency can help you connect with your target audience, understand their needs and preferences, and build a loyal following. 

Helping Write Your Content 

Some scheduling platforms now have AI writing tools built into the platform. Grammarly has generative AI to help with ideas, improve your content, shorten it, and so much more. When you are stuck writing a caption, these are great tools to help generate a new and engaging caption for your post. 

Help Create Your Graphics 

AI can help you create graphics for social media with tools like Canva and Adobe Express. Some platforms provide templates, suggestions, and even custom designs.

Canva now offers Magic Studio, which is a suite of AI-powered tools that can generate copy in your brand voice with Magic Write or transform your photos with Magic Edit. Additionally, AI can assist with photo editing, resizing, and cropping, making optimizing your graphics for social media platforms easier. 

AI Voiceovers and Captions 

The future of AI in social media is constantly evolving. We saw a surge in AI-generated content with the rise in popularity of TikTok. Users can create AI-generated voiceovers and captions for TikTok videos and IG Reels. Not only can these tools help you save time, but they are increasing your accessibility. AI is also taking video accessibility to new heights with automated captioning, transcription services, and real-time sign language interpretation. 

The future of AI in social media and marketing in general is promising. AI-generated content can streamline your social media process and help you to generate new ideas. However, when incorporating AI-generated content into your social media, it’s essential to keep your brand authentic and genuine to continue engaging your audience.

If you need help with social media management or overall digital marketing strategy, schedule your exploratory today to get started!