The Together Group
The Together Group
The Together Group offers professional development for teachers, principals, leaders, nonprofit team members, and others in mission-driven organizations to meet their unique organization and time management needs. We partnered with The Together Group to overhaul their existing site. While the previous website had served them well for many years, it was time for a design and user-flow update.
Paint Point: The Together Group has a variety of offerings that serve those looking to get organized and save time — site users need to be able to quickly identify which resource would be the best fit and know where to go for continued education.
Concierge Website Services
Platform Design & Development
The Together Group experienced significant business growth and saw the need for its website to reflect its updated vision. The primary objective of this project was to introduce a modern and mobile-friendly design that better aligned with the new direction of the brand. With a few different audiences that all had the desire to improve time management, the user flow needed to present several offerings in an efficient yet compelling manner. The design needed to be clean and modern while showing signs of life to communicate what was possible once you did manage to “get it Together.”
Founder Maia Heyck-Merlin has a strong voice that is full of charisma, tough love, and the occasional alliteration. The goal was to ensure content was direct and included necessary keywords from the below SEO Foundational — all while conveying personality and just how passionate TTG is about what they do! The end result is copy that gives the user a clear sense of the impact TTG services can have on an individual or organization and what it would be like to work with their team.
A website overhaul should always be approached with intention, as changing or reducing the number of pages can have a negative impact on search engine rankings if not handled correctly. Our first priority on the SEO front was to mitigate traffic loss that would naturally stem from changing the sitemap for the benefit of user experience. From there, we focused keyword research on teachers, leaders, and nonprofit team members looking for time management and professional development resources. Beyond optimizing the core pages of the site, we also shared with the TTG team how to optimize content as they regularly add blog posts and resources to the site. The Together Group is a unique organization, but one thing is for sure — everyone could benefit from getting organized and saving time!
As a team that is all about time management and efficiency, keeping the website maintained and up to date shouldn’t be on their daily to-do list! Alter Endeavors provides The Together Group with secure web hosting, frequent plug-in updates, and quality checks to ensure everything is moving and grooving. The TTG team is also able to utilize our ticketing system to request any necessary content edits or updates.