The Together Group experienced significant business growth and saw the need for its website to reflect its updated vision. The primary objective of this project was to introduce a modern and mobile-friendly design that better aligned with the new direction of the brand. With a few different audiences that all had the desire to improve time management, the user flow needed to present several offerings in an efficient yet compelling manner. The design needed to be clean and modern while showing signs of life to communicate what was possible once you did manage to “get it Together.”

A website overhaul should always be approached with intention, as changing or reducing the number of pages can have a negative impact on search engine rankings if not handled correctly. Our first priority on the SEO front was to mitigate traffic loss that would naturally stem from changing the sitemap for the benefit of user experience. From there, we focused keyword research on teachers, leaders, and nonprofit team members looking for time management and professional development resources. Beyond optimizing the core pages of the site, we also shared with the TTG team how to optimize content as they regularly add blog posts and resources to the site. The Together Group is a unique organization, but one thing is for sure — everyone could benefit from getting organized and saving time!