Brand Identity

We develop brand identities that reflect what makes your brand uniquely better and resonates with your target market.

OVERVIEW

Through extensive research, we will create a strong visual identity that appeals to and resonates with your target market.

READY FOR SUSTAINABLE GROWTH? SCHEDULE AN EXPLORATORY.
READY FOR SUSTAINABLE GROWTH? SCHEDULE AN EXPLORATORY.
READY FOR SUSTAINABLE GROWTH? SCHEDULE AN EXPLORATORY.
READY FOR SUSTAINABLE GROWTH? SCHEDULE AN EXPLORATORY.
READY FOR SUSTAINABLE GROWTH? SCHEDULE AN EXPLORATORY.

We offer a uniquely better approach to branding through a process that prioritizes strategy and creativity.

Logo generators ignore branding methodology whereas large branding agencies are not concerned about your bottom line. For brands who believe in the power of strong branding, we will develop an identity that reflects what makes your brand uniquely better and resonates with your target market.

Our Brand Identity package includes an initial discovery phase to ensure we fully understand the heart of the brand and who it aims to serve. This in-depth research includes a deep dive into your industry and competitors as this information guides design decisions to ensure the final product stands out and above.

Before presenting several logo concepts, we create a series of stylescapes to ensure we are all aligned on the brand’s visual direction. After presenting logo concepts and soliciting feedback, we then work with you to further refine.

Upon logo finalization, we create a “Usage Guide” that showcases the color palette, typeface system, vector artwork, imagery, logo variations, and the guidelines for use across marketing materials. This Usage Guide is all about functionality — serving to maintain brand consistency across internal teams and external partners as you grow.

CONTACT

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Brand Identity FAQs

Is the Brand Identity package just a logo?

No! Practically anyone can create a logo these days. A Brand Identity differs not only in the deliverables but in the amount of research that goes into the final product. Our goal is to ensure it appeals to your target audience and is scroll-stopping — not just that it appeals to your personal aesthetics. The Brand Identity deliverables include final logos files as well as a Logo Usage Guide [click here to see our own guide – please request additional examples if needed] and 2 pieces of Brand Collateral [business cards, slide deck template, social media covers, etc.].

How long does a Brand Identity take?

The Brand Identity process typically takes 6-8 weeks following the discovery call. Any pre-existing assets like consumer, competitor, or industry research can help strengthen the final product and truncate the timeline.

Can I couple this with a Brand Audit & Go to Market Strategy?

Absolutely! Because there is significant research overlap between the Brand Audit & Go to Market Strategy and a Brand Identity package, we offer discounted pricing when bundled together. The end result is a deliverable that will lay out your marketing strategy and timeline to execute as well as a highly intentional logo design and usage guide.

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