Paid Advertising
Our approach to paid advertising is data-driven and conversion-focused — we don’t just set up an ad campaign and let it ride.
Our paid advertising approach is designed to meet users at each point in their customer journey and drive sustainable results.
- READY FOR SUSTAINABLE GROWTH? SCHEDULE AN EXPLORATORY.
- READY FOR SUSTAINABLE GROWTH? SCHEDULE AN EXPLORATORY.
- READY FOR SUSTAINABLE GROWTH? SCHEDULE AN EXPLORATORY.
- READY FOR SUSTAINABLE GROWTH? SCHEDULE AN EXPLORATORY.
- READY FOR SUSTAINABLE GROWTH? SCHEDULE AN EXPLORATORY.
Sustainable growth won’t happen on its own, it requires strategy.
Like all of our services, our approach to paid advertising isn’t one size fits all. Once we have clarity on a brand’s visual identity, written narrative, and marketing strategy as outlined in our Go to Market deliverable, our team is able to build out hyper-focused ad campaigns. The ad platform(s) recommended is dependent on findings within the Go to Market — after all, why spend dollars on a platform where your target audience isn’t?
While brand awareness and a jump in website traffic are great indicators of success, our campaigns, whether across Facebook, Instagram, LinkedIn, or Google Search, are conversion-focused. From the start, we will track important metrics (CPC, CTR, ROI) to help guide future decisions. Your success is our success!
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Paid Advertising FAQs
What ad platforms do you manage?
We most commonly create ad campaigns for Facebook, Instagram, LinkedIn, and Google Search (PPC).
Is there minimum ad spend required?
Suggested ad spend is dependent on a few factors, including your primary objective (how many leads are desired) as well as the average cost per conversion. While the goal is always to reduce this cost by continually making campaign improvements, the minimum varies across ad platforms and industries.
How do you price Paid Advertising?
Pricing is determined by several factors outlined below, which should be determined by your marketing strategy:
- The number of ad platforms we will be managing
- The number of campaigns required to meet primary objectives
- The ad spend required to meet primary objectives
- The variance in ad creative needed (platform dependent)
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